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The most visible password managers in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

allaboutcookies.org

6citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

NordPass

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Bitwarden US New entry 79 , range 72–86
79
  • : score 79 · #1
 67% 45% First reading
2 1Password CA New entry 75 , range 65–82
75
  • : score 75 · #2
 61% 37% First reading
3 Apple Passwords US New entry 55 , range 31–65
55
  • : score 55 · #3
 30% 20% First reading
4 Proton Pass CH New entry 55 , range 36–65
55
  • : score 55 · #4
 32% 21% First reading
5 Google Password Manager US New entry 51 , range 35–60
51
  • : score 51 · #5
 29% 14% First reading
6 NordPass LT New entry 49 , range 31–58
49
  • : score 49 · #6
 27% 11% First reading
7 Dashlane US New entry 47 , range 32–55
47
  • : score 47 · #7
 26% 10% First reading
8 Apple Keychain US New entry 39 , range 15–52
39
  • : score 39 · #8
 12% 10% None First reading
9 Microsoft US New entry 36 , range 9–50
36
  • : score 36 · #9
 17% 2% None First reading
10 Kaspersky RU New entry 35 , range 1–73
35
  • : score 35 · #10
 4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 allaboutcookies.org Reference 10.0% 3 of 4 3 10
2 bobsbusiness.co.uk Reference 1.7% 1 of 4 1 Not read
3 staysafeonline.org Reference 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
What’s the best password manager for personal use? English 1Password, Bitwarden and Proton Pass, tied
What’s a good password manager for families? English 1Password, Bitwarden and NordPass, tied
How can I organize the passwords for all my accounts? English 1Password and Bitwarden, tied
How can I safely share passwords with my family? English Apple Passwords
Should my family use a password manager or keep passwords in a notebook? English Apple Passwords, Bitwarden, Dashlane, Google Password Manager and Microsoft, tied
Should companies use a password manager or single sign-on for employees? English Bitwarden
What are some alternatives to saving passwords in my browser for personal use? English Bitwarden
What are some alternatives to sharing passwords by text with my family? English Apple Passwords
I’m a freelancer and want to keep my passwords safe on my phone and laptop. What should I use? English 1Password and Bitwarden, tied
I manage passwords for my family and want to share them without sending them in messages. What should I use? English 1Password and Bitwarden, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured