Leader
11%of answers name it
The most visible password managers in Italy, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
29citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 73 , range 26–81 | 73
| 11% | 4% | | First reading | |
| 2 | | New entry | 72 , range 43–80 | 72
| 51% | 35% | | First reading | |
| 3 | | New entry | 71 , range 0–78 | 71
| 7% | 4% | | First reading | |
| 4 | | New entry | 68 , range 41–78 | 68
| 49% | 29% | | First reading | |
| 5 | | New entry | 46 , range 12–54 | 46
| 20% | 6% | | First reading | |
| 6 | | New entry | 46 , range 10–54 | 46
| 17% | 9% | | First reading | |
| 7 | | New entry | 45 , range 7–53 | 45
| 18% | 7% | | First reading | |
| 8 | | New entry | 41 , range 0–75 | 41
| 3% | 1% | None | First reading | |
| 9 | | New entry | 39 , range 20–58 | 39
| 20% | 15% | | First reading | |
| 10 | | New entry | 37 , range 3–52 | 37
| 12% | 8% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
49 new entries
- LastPass
- Bitwarden
- RoboForm
- 1Password
- Google Password Manager
- NordPass
- Dashlane
- Kaspersky
- Proton Pass
- KeePass
- LockPass
- Apple Passwords
- Keeper
- Zoho Vault
- Microsoft
- Apple Keychain
- KeePassXC
- Sticky Password
- Password Boss
- Passbolt
- Sikker
- True Key
- LogMeOnce
- Avira
- Enpass
- F-Secure ID Protection
- McAfee
- ManageEngine
- Total Password
- pCloud Pass
- Bitdefender Password Manager
- Steganos
- heylogin
- N-able
- Uniqkey
- Hypervault
- KeePassDX
- mSecure
- Norton
- Panda Dome Password Manager
- Passwarden
- Password Depot
- PasswordPocket Hardware Password Manager
- Passwork
- Psono
- Samsung Pass
- SealedKeys
- Strongbox
- Vaultwarden
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Brand site | 5.0% | 1 of 4 | 4 | Not read |
| 12 | | Media | 8.3% | 2 of 4 | 1 | 13 |
| 13 | | Media | 6.7% | 2 of 4 | 2 | 8 |
| 14 | Withheld. Run a full Snapshot to see it. | |||||
| 15 | | Media | 6.7% | 1 of 4 | 2 | 8 |
| 16 | Withheld. Run a full Snapshot to see it. | |||||
| 17 | | Reference | 5.0% | 2 of 4 | 1 | 10 |
| 18 | Withheld. Run a full Snapshot to see it. | |||||
| 19 | | Media | 5.0% | 2 of 4 | 2 | 7 |
| 20 | | Brand site | 5.0% | 2 of 4 | 1 | 1 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| Qual è il miglior gestore di password per uso personale? | Italian | |
| Qual è un buon gestore di password per le famiglie? | Italian | |
| Come posso organizzare le password di tutti i miei account? | Italian | |
| Come posso condividere le password in modo sicuro con la mia famiglia? | Italian | |
| La mia famiglia dovrebbe usare un gestore di password o conservarle in un quaderno? | Italian | No brand recommended |
| Le aziende dovrebbero usare un gestore di password o il single sign-on per i dipendenti? | Italian | No brand recommended |
| Quali alternative ci sono al salvataggio delle password nel browser per uso personale? | Italian | |
| Quali alternative ci sono alla condivisione delle password via messaggio con la mia famiglia? | Italian | |
| Sono un freelance e voglio tenere al sicuro le mie password sul telefono e sul portatile. Cosa dovrei usare? | Italian | |
| Gestisco le password della mia famiglia e voglio condividerle senza inviarle nei messaggi. Cosa dovrei usare? | Italian | |
Each engine's top three
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.