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The most visible password managers in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

bitwarden.com

29citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

NordPass

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 LastPass US New entry 73 , range 26–81
73
  • : score 73 · #1
 11% 4% First reading
2 Bitwarden US New entry 72 , range 43–80
72
  • : score 72 · #2
 51% 35% First reading
3 RoboForm US New entry 71 , range 0–78
71
  • : score 71 · #3
 7% 4% First reading
4 1Password CA New entry 68 , range 41–78
68
  • : score 68 · #4
 49% 29% First reading
5 Google Password Manager US New entry 46 , range 12–54
46
  • : score 46 · #5
 20% 6% First reading
6 NordPass LT New entry 46 , range 10–54
46
  • : score 46 · #6
 17% 9% First reading
7 Dashlane US New entry 45 , range 7–53
45
  • : score 45 · #7
 18% 7% First reading
8 Kaspersky RU New entry 41 , range 0–75
41
  • : score 41 · #8
 3% 1% None First reading
9 Proton Pass CH New entry 39 , range 20–58
39
  • : score 39 · #9
 20% 15% First reading
10 KeePass DE New entry 37 , range 3–52
37
  • : score 37 · #10
 12% 8% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bitwarden.com Brand site 30.0% 4 of 4 17 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 apple.com Brand site 8.3% 1 of 4 8 Not read
8 reddit.com Community 11.7% 2 of 4 8 Not read
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best password manager for individuals English 1Password and Bitwarden, tied
securely store passwords for individuals English Bitwarden
how can an individual keep account passwords safe English 1Password and Bitwarden, tied
how to remember passwords for all my accounts English Apple Passwords, Bitwarden and Google Password Manager, tied
saving passwords in notes vs a password manager for individuals English 1Password and Bitwarden, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured