AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

Most cited source

microsoft.com

761citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in CRM tools in Europe#1 in marketing automation tools in Europe 69 , range 51–75 No history yet 52% 29% First reading
Microsoft Defender US #1 in antivirus apps in Europe#1 in endpoint security tools in Europe 57 , range 53–61 No history yet 52% 38% First reading
AWS US #1 in cloud hosting platforms in Europe 54 , range 46–68 No history yet 50% 14% First reading
Bitwarden US #1 in password managers in Europe 74 , range 71–78 No history yet 55% 36% First reading
DocuSign US #1 in e-signature tools in Europe 70 , range 65–73 No history yet 81% 30% First reading
Gusto US #1 in HR and payroll tools in Europe 34 , range 31–37 No history yet 23% 12% First reading
HubSpot Sales Hub US #1 in sales engagement tools in Europe 69 , range 63–72 No history yet 72% 37% None First reading
NordVPN LT #1 in VPNs in Europe 49 , range 37–56 No history yet 24% 16% None First reading
Odoo BE #29 in CRM tools in Europe#1 in ERP tools in EuropeUnranked in project management tools in Europe 22 , range 19–47 No history yet 13% 6% None First reading
Power BI US #1 in business intelligence tools in Europe 57 , range 52–63 No history yet 60% 30% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 microsoft.com Vendor site 5.1% 4 of 4 464 18
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 amazon.com Vendor site 1.1% 3 of 4 115 2
6 docusign.com Vendor site 1.5% 4 of 4 82 1
7Withheld. Run a full Snapshot to see it.
8 apple.com Vendor site 1.3% 4 of 4 121 2
9Withheld. Run a full Snapshot to see it.
10 zapier.com Vendor site 1.3% 4 of 4 33 81

The questions, and who wins each

QuestionLanguageWins it
Was ist die beste Buchhaltungssoftware für kleine Unternehmen? German Accountable, Lexware Office, Papierkram and sevDesk, tied
Wie können kleine Unternehmen Einnahmen und Ausgaben erfassen? German No brand recommended
Wie kann ein kleines Unternehmen seine Ausgaben im Blick behalten? German Papierkram and sevDesk, tied
Wie verbuche ich die Einnahmen und Ausgaben meines Unternehmens? German DATEV, Papierkram and sevDesk, tied
Buchhaltungssoftware oder Tabellenkalkulation für ein kleines Unternehmen? German Lexware Office
Ausgelagerte oder interne Buchhaltung für Unternehmer? German No brand recommended
Was ist eine Alternative zur Buchhaltung mit Tabellen für kleine Unternehmen? German sevDesk
Was kann ich nutzen, statt meine Geschäftsausgaben manuell zu erfassen? German Accountable and WISO MeinBüro, tied
Ich bin Freiberufler und suche eine Online-Buchhaltungssoftware, mit der ich Rechnungen und Ausgaben verwalten kann. German Accountable, Lexware Office and sevDesk, tied
Ich führe ein Unternehmen mit fünf Mitarbeitern und brauche eine einfache Buchhaltungssoftware. German Lexware Office

Lists

A list spans industries, so it has no rank: each brand shows its place in its own industry.

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured