Heralded
Start free trial
Heralded

The most visible e-commerce platforms in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

73%of answers name it

Most cited source

etsy.com

5citations

From ChatGPT

Where engines disagree most

Square Online

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 81 , range 48–90
81
  • : score 81 · #1
 73% 45% First reading
2 Magento US New entry 76 , range 0–90
76
  • : score 76 · #2
 13% 7% None First reading
3 WooCommerce US New entry 72 , range 36–80
72
  • : score 72 · #3
 53% 31% First reading
4 Adobe Commerce US New entry 71 , range 0–79
71
  • : score 71 · #4
 5% 4% None First reading
5 PrestaShop FR New entry 70 , range 0–77
70
  • : score 70 · #5
 6% 1% None First reading
6 Salesforce Commerce Cloud US New entry 66 , range 0–76
66
  • : score 66 · #6
 4% 3% None First reading
7 Wix eCommerce IL New entry 65 , range 31–77
65
  • : score 65 · #7
 47% 27% First reading
8 Square Online US New entry 55 , range 23–66
55
  • : score 55 · #8
 32% 19% None First reading
9 Mirakl New entry 54 , range 0–76
54
  • : score 54 · #9
 3% 3% None First reading
10 Odoo eCommerce BE New entry 52 , range 0–75
52
  • : score 52 · #10
 3% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

101 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 etsy.com Vendor site 6.7% 1 of 4 4 1
2 printful.com Vendor site 6.7% 3 of 4 3 4
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 google.com Vendor site 3.3% 1 of 4 2 Not read
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best ecommerce platform for small businesses selling online English Shopify and Wix eCommerce, tied
online store software for independent retailers English Shopify, Wix eCommerce and WooCommerce, tied
how can a small business sell products online English WooCommerce
how to set up an online shop for a clothing business English Shopify
how can an independent retailer take orders online English Shopify

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured