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The most visible customer support tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Zendesk

42%of answers name it

Most cited source

zendesk.com

23citations

From ChatGPT

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
= 52 uHelp New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 Unthread US New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 Userbot IT New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 UVdesk IN New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 VIER DE New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 Watermelon NL New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading
= 52 Zammad DE New entry 0 , range 0–73
0
  • : score 0 · #52
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

137 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17Withheld. Run a full Snapshot to see it.
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
¿Cuál es el mejor software de atención al cliente para equipos de soporte? Spanish Freshdesk, Freshworks, HubSpot Service Hub, Salesforce Service Cloud and Zendesk, tied
¿Qué herramientas de atención al cliente son mejores para equipos pequeños? Spanish Freshdesk
¿Cómo puede un equipo de soporte responder más rápido a los clientes? Spanish No brand recommended
¿Cómo puedo gestionar las consultas de los clientes sin pasar por alto ningún mensaje? Spanish Zendesk
¿A un equipo pequeño le conviene ofrecer atención al cliente por correo electrónico o por chat? Spanish No brand recommended
¿Qué es mejor para los equipos: la atención al cliente automatizada o la manual? Spanish No brand recommended
¿Qué alternativas hay a gestionar las consultas de los clientes por correo electrónico? Spanish Freshdesk, Freshworks, HubSpot Service Hub and Zendesk, tied
¿Qué alternativas hay a responder manualmente a las preguntas de los clientes? Spanish No brand recommended
Gestiono el soporte de un equipo de tres personas. ¿Cómo podemos atender más consultas? Spanish No brand recommended
Tengo una pequeña empresa y quiero responder a mis clientes por correo electrónico y chat. ¿Qué debería usar? Spanish Freshdesk and HubSpot Service Hub, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured