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The most visible customer support tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Zendesk

43%of answers name it

Most cited source

wiley.com

2citations

From ChatGPT

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 51 , range 28–72
51
  • : score 51 · #1
 43% 16% None First reading
2 Freshdesk US New entry 40 , range 26–68
40
  • : score 40 · #2
 35% 16% None First reading
3 Help Scout US New entry 36 , range 21–59
36
  • : score 36 · #3
 21% 14% None First reading
4 Intercom US New entry 28 , range 20–57
28
  • : score 28 · #4
 23% 8% None First reading
5 Freshworks US New entry 28 , range 17–56
28
  • : score 28 · #5
 18% 10% None First reading
6 Zoho Desk IN New entry 28 , range 9–53
28
  • : score 28 · #6
 16% 6% None First reading
7 Microsoft Dynamics 365 for Customer Service US New entry 25 , range 0–73
25
  • : score 25 · #7
 5% 0% None First reading
8 HubSpot Service Hub US New entry 24 , range 9–53
24
  • : score 24 · #8
 15% 7% None First reading
9 Front US New entry 24 , range 7–52
24
  • : score 24 · #9
 14% 6% None First reading
10 Happyfox US New entry 20 , range 0–73
20
  • : score 20 · #10
 3% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

138 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 wiley.com Reference 1.7% 1 of 4 2 Not read
2Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat is de beste klantenservicesoftware voor supportteams? Dutch Freshdesk, Freshworks, Help Scout and HubSpot Service Hub, tied
Welke tools voor klantenservice zijn het beste voor kleine teams? Dutch Freshdesk, Help Scout and Zendesk, tied
Hoe kan een supportteam klanten sneller helpen? Dutch Zendesk
Hoe kan ik klantverzoeken beheren zonder berichten over het hoofd te zien? Dutch Freshdesk, HubSpot Service Hub and Zendesk, tied
Kan een klein team klanten beter helpen via e-mail of chat? Dutch No brand recommended
Is geautomatiseerde of handmatige klantenservice beter voor teams? Dutch No brand recommended
Wat zijn alternatieven voor het beheren van klantverzoeken via e-mail? Dutch Freshdesk
Wat zijn alternatieven voor het handmatig beantwoorden van klantvragen? Dutch No brand recommended
Ik werk in een supportteam van drie. Hoe kunnen we meer verzoeken afhandelen? Dutch Zendesk
Ik heb een klein bedrijf en wil klanten via e-mail en chat antwoorden. Welke tool kan ik het beste gebruiken? Dutch Crisp, Freshdesk, Help Scout and Tidio, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured