The most visible CRM tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Pipedrive

67Heralded Score, range 33–77

Most cited source

youtube.com

9citations

From Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Initiative CRM Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Intercom US Unranked Too few answers Not measured 1= #12
–
  • : Unranked
2% 0% None First reading
– Joyus ConvergeHub Sales CRM US Unranked Too few answers Not measured 1= #12
–
  • : Unranked
0% 0% None First reading
– Karlia Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Keap US Unranked Too few answers Not measured 1= #12
–
  • : Unranked
3% 0% None First reading
– Koban FR Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Kommo RU Unranked Too few answers Not measured 1= #12
–
  • : Unranked
0% 0% None First reading
– Kustomer US Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Maximizer CA Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading
– Medians CRM AI-Powered Laravel System Unranked Too few answers Not measured 0= #52
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 slack.com Vendor site 5.0% 2 of 4 1 8
12 startups.co.uk Media 5.0% 2 of 4 1 7
13 weesite.dev Consultancy 5.0% 1 of 4 1 5
14 zoom.com Vendor site 5.0% 2 of 4 1 1
15 attriqs.com Vendor site 1.7% 1 of 4 1 Not read
16 axisconsulting.io Consultancy 3.3% 2 of 4 1 9
17 capterra.com Review site 3.3% 2 of 4 2 Not read
18 captverse.com Vendor site 3.3% 1 of 4 1 Not read
19 fayedigital.com Consultancy 3.3% 1 of 4 1 6
20 gofylix.com Vendor site 3.3% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
What’s the best CRM software for small businesses? English HubSpot, Pipedrive and Zoho CRM, tied
Customer relationship management for small businesses English Zoho CRM
How can a small business keep track of conversations with customers? English HubSpot and Zoho CRM, tied
How can I keep from losing leads after the first contact? English HubSpot and Salesforce, tied
Manual sales tracking vs. CRM for small teams English No brand recommended
Emails and spreadsheets vs. CRM for small sales teams English HubSpot
Alternatives to spreadsheets for tracking leads English HubSpot, Pipedrive and Zoho CRM, tied
Alternatives to manually keeping track of customers for small businesses English HubSpot
I own a five-person business. What CRM can I use to manage customers? English HubSpot, Pipedrive and Zoho CRM, tied
I lead a three-person sales team and want us to track our contacts. English HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured