Heralded
Start free trial
Heralded

The most visible CRM tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

63%of answers name it

Most cited source

hubspot.com

22citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Teamleader

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 73 , range 48–82
73
  • : score 73 · #1
 63% 31% First reading
2 Pipedrive US New entry 63 , range 41–80
63
  • : score 63 · #2
 53% 31% First reading
3 Zoho CRM IN New entry 42 , range 25–67
42
  • : score 42 · #3
 30% 19% First reading
4 Salesforce US New entry 42 , range 8–53
42
  • : score 42 · #4
 18% 6% First reading
5 Teamleader BE New entry 25 , range 15–55
25
  • : score 25 · #5
 16% 9% None First reading
6 Freshsales US New entry 15 , range 2–48
15
  • : score 15 · #6
 7% 4% First reading
7 monday CRM IL New entry 14 , range 3–48
14
  • : score 14 · #7
 9% 3% None First reading
8 Salesflare BE New entry 14 , range 4–50
14
  • : score 14 · #8
 10% 3% First reading
9 ActiveCampaign US New entry 7 , range 1–44
7
  • : score 7 · #9
 4% 1% First reading
10 Bigin IN New entry 7 , range 1–46
7
  • : score 7 · #10
 4% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14 kvk.nl Regulator 3.3% 1 of 4 3 Not read
15 systony.nl Consultancy 5.0% 2 of 4 1 5
16Withheld. Run a full Snapshot to see it.
17 airtable.com Vendor site 3.3% 1 of 4 1 1
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20 captverse.com Vendor site 3.3% 1 of 4 1 0

The questions, and who wins each

QuestionLanguageWins it
best crm software for small business sales teams English HubSpot, Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Freshsales, HubSpot, Intercom and Pipedrive, tied
how to follow up with sales leads before they go cold English HubSpot and Salesforce, tied
spreadsheets vs crm software for small sales teams English HubSpot, Pipedrive and Zoho CRM, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured