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The most visible CRM tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

61%of answers name it

Most cited source

hubspot.de

21citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

CentralStationCRM

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– ClientNest Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Close US Unranked Too few answers
–
  • : Unranked
 1% 1% None First reading
– cobra CRM DE Unranked Too few answers
–
  • : Unranked
 1% 1% None First reading
– Coevera US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– combit CRM DE Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Creatio US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– CRM AMC Standard Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Dex Unranked Too few answers
–
  • : Unranked
 0% 0% First reading
– Divalto FR Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Efficy BE Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15 airtable.com Vendor site 1.7% 1 of 4 3 Not read
16Withheld. Run a full Snapshot to see it.
17 act.com Brand site 3.3% 2 of 4 1 1
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20 bigin.com Brand site 3.3% 2 of 4 2 Not read

The questions, and who wins each

QuestionLanguageWins it
Welche CRM-Software ist die beste für kleine Unternehmen? German HubSpot and Zoho CRM, tied
Kundenbeziehungsmanagement für kleine Unternehmen German CentralStationCRM, HubSpot, Pipedrive, weclapp and Zoho CRM, tied
Wie kann ein kleines Unternehmen den Überblick über Kundengespräche behalten? German HubSpot
Wie verhindere ich, dass Leads nach dem Erstkontakt verloren gehen? German HubSpot and Pipedrive, tied
Vertrieb manuell nachverfolgen oder CRM für kleine Teams? German HubSpot, Pipedrive and Zoho CRM, tied
E-Mails und Tabellen oder CRM für kleine Vertriebsteams? German HubSpot and Pipedrive, tied
Alternativen zu Tabellen für die Verwaltung von Leads German HubSpot
Alternativen zur manuellen Kundenverwaltung für kleine Unternehmen German HubSpot
Ich habe ein Unternehmen mit fünf Mitarbeitenden. Welches CRM kann ich zur Kundenverwaltung nutzen? German HubSpot
Ich leite ein dreiköpfiges Vertriebsteam und möchte, dass wir unsere Kontakte nachverfolgen. German HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured