Leader
28%of answers name it
The most visible antivirus apps in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
30citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 51 , range 20–60 | 51
| 28% | 12% | | First reading | |
| 2 | | New entry | 51 , range 24–67 | 51
| 30% | 19% | | First reading | |
| 3 | | New entry | 41 , range 4–52 | 41
| 16% | 5% | | First reading | |
| 4 | | New entry | 38 , range 21–55 | 38
| 20% | 11% | | First reading | |
| 5 | | New entry | 36 , range 13–56 | 36
| 19% | 9% | None | First reading | |
| 6 | | New entry | 34 , range 5–52 | 34
| 13% | 7% | None | First reading | |
| 7 | | New entry | 31 , range 0–74 | 31
| 2% | 1% | None | First reading | |
| 8 | | New entry | 28 , range 0–74 | 28
| 4% | 3% | None | First reading | |
| 9 | | New entry | 22 , range 0–74 | 22
| 4% | 2% | None | First reading | |
| 10 | | New entry | 20 , range 0–74 | 20
| 3% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 18.3% | 2 of 4 | 29 | Not read |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | | Brand site | 18.3% | 4 of 4 | 15 | 4 |
| 4 | | Vendor site | 15.0% | 3 of 4 | 15 | 0 |
| 5 | | Vendor site | 11.7% | 3 of 4 | 13 | 0 |
| 6 | Withheld. Run a full Snapshot to see it. | |||||
| 7 | | Community | 6.7% | 1 of 4 | 7 | Not read |
| 8 | Withheld. Run a full Snapshot to see it. | |||||
| 9 | Withheld. Run a full Snapshot to see it. | |||||
| 10 | Withheld. Run a full Snapshot to see it. | |||||
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| Do I need antivirus protection if I only download apps from official app stores? | English | |
| What can I use instead of relying on my laptop’s built-in security? | English | |
| How can I replace separate security apps with a single one for my devices? | English | |
| I work remotely and need to protect my laptop when using public Wi-Fi. | English | |
| My children share devices, and I need to block unsafe downloads. | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Bitdefender
- 2
Malwarebytes
- 3
Norton
Gemini
- = 1
- = 1
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.