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The most visible accounting tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Holded

54%of answers name it

Where engines disagree most

Quipu

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Holded ES New entry 52 , range 43–68
52
  • : score 52 · #1
 54% 27% First reading
2 QuickBooks US New entry 38 , range 31–48
38
  • : score 38 · #2
 35% 12% First reading
3 Xero NZ New entry 37 , range 30–47
37
  • : score 37 · #3
 29% 15% First reading
4 FreshBooks CA New entry 34 , range 21–44
34
  • : score 34 · #4
 21% 15% First reading
= 5 Contasimple ES New entry 32 , range 17–41
32
  • : score 32 · #5
 28% 4% First reading
= 5 Quipu ES New entry 32 , range 13–42
32
  • : score 32 · #5
 22% 10% First reading
7 Sage GB New entry 31 , range 10–40
31
  • : score 31 · #7
 21% 8% First reading
8 Zoho Books IN New entry 31 , range 9–40
31
  • : score 31 · #8
 17% 11% First reading
9 Wave CA New entry 31 , range 9–40
31
  • : score 31 · #9
 18% 9% First reading
10 Microsoft US New entry 26 , range 7–38
26
  • : score 26 · #10
 17% 7% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 agenciatributaria.gob.es Regulator 20.0% 2 of 4 28 0
2Withheld. Run a full Snapshot to see it.
3 holded.com Brand site 26.7% 3 of 4 8 8
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 google.com Vendor site 10.0% 1 of 4 3 3
7 reddit.com Community 8.3% 3 of 4 3 13
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 microsoft.com Brand site 8.3% 1 of 4 2 1

The questions, and who wins each

QuestionLanguageWins it
best accounting software for small business owners English FreshBooks, QuickBooks and Xero, tied
track income and expenses for freelance designers English FreshBooks
how can a freelancer keep business income and expenses organized English FreshBooks
how to prepare accurate books for a small business English QuickBooks
spreadsheet bookkeeping vs accounting software for small businesses English Holded, Microsoft, Xero and Zoho Books, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured