AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Asana US #1 in project management tools in United Kingdom 71 , range 43–78 No history yet 56% 24% None First reading
AWS US #1 in cloud hosting platforms in United Kingdom 64 , range 33–73 No history yet 54% 14% None First reading
Bitwarden US #1 in password managers in United Kingdom 79 , range 72–86 No history yet 67% 45% None First reading
DocuSign US #1 in e-signature tools in United Kingdom 72 , range 41–79 No history yet 61% 23% None First reading
Employment Hero AU #1 in HR and payroll tools in United Kingdom 29 , range 17–56 No history yet 16% 12% None First reading
HubSpot US #1 in marketing automation tools in United Kingdom#2 in CRM tools in United Kingdom 72 , range 40–80 No history yet 55% 32% First reading
HubSpot Sales Hub US #1 in sales engagement tools in United Kingdom 68 , range 36–76 No history yet 49% 25% First reading
Microsoft Defender US #1 in endpoint security tools in United Kingdom#4 in antivirus apps in United Kingdom 56 , range 39–66 No history yet 35% 21% None First reading
NetSuite US #1 in ERP tools in United KingdomUnranked in accounting tools in United Kingdom 37 , range 12–51 No history yet 15% 10% First reading
NordVPN LT #1 in VPNs in United Kingdom 52 , range 28–60 No history yet 26% 16% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 expertsure.com Review site 1.1% 1 of 4 5 16
2Withheld. Run a full Snapshot to see it.
3 capterra.com Review site 0.6% 4 of 4 7 Not read
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 softwareadvice.co.uk Review site 0.6% 1 of 4 6 18
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 spotsaas.com Review site 0.5% 2 of 4 4 24
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
How can I protect my family from phishing links and unsafe downloads? English Microsoft Defender
How can I remove a virus and stop it coming back? English Microsoft Defender
How can I tell if spyware is tracking my phone? English No brand recommended
Is my device’s built-in security enough, or should I install an antivirus app? English Malwarebytes and Microsoft Defender, tied
Should I use one security app across my phone and computer, or separate apps? English Microsoft Defender
Do I need antivirus protection if I only download apps from official app stores? English Microsoft Defender
What can I use instead of relying on my laptop’s built-in security? English Bitdefender
How can I replace separate security apps with a single one for my devices? English Norton
I work remotely and need to protect my laptop when using public Wi-Fi. English Microsoft Defender
My children share devices, and I need to block unsafe downloads. English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured