AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Most cited source

microsoft.com

97citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Asana US #1 in project management tools in United Kingdom 71 , range 43–78 No history yet 56% 24% None First reading
AWS US #1 in cloud hosting platforms in United Kingdom 64 , range 33–73 No history yet 54% 14% First reading
Bitwarden US #1 in password managers in United Kingdom 79 , range 72–86 No history yet 67% 45% First reading
DocuSign US #1 in e-signature tools in United Kingdom 72 , range 41–79 No history yet 61% 23% First reading
Employment Hero AU #1 in HR and payroll tools in United Kingdom 29 , range 17–56 No history yet 16% 12% None First reading
HubSpot US #1 in marketing automation tools in United Kingdom#2 in CRM tools in United Kingdom 72 , range 40–80 No history yet 55% 32% First reading
HubSpot Sales Hub US #1 in sales engagement tools in United Kingdom 68 , range 36–76 No history yet 49% 25% None First reading
Microsoft Defender US #1 in endpoint security tools in United Kingdom#4 in antivirus apps in United Kingdom 56 , range 39–66 No history yet 35% 21% First reading
NetSuite US #1 in ERP tools in United KingdomUnranked in accounting tools in United Kingdom 37 , range 12–51 No history yet 15% 10% None First reading
NordVPN LT #1 in VPNs in United Kingdom 52 , range 28–60 No history yet 26% 16% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 microsoft.com Vendor site 4.9% 4 of 4 75 10
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 amazon.com Vendor site 1.1% 2 of 4 28 1
5 zapier.com Vendor site 2.4% 4 of 4 14 47
6 apple.com Vendor site 1.6% 3 of 4 24 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best accounting software for small business owners English FreeAgent
track income and expenses for freelance designers English FreeAgent, FreshBooks, Microsoft, SOLO, Wave and Xero, tied
how can a freelancer keep business income and expenses organized English FreshBooks, QuickBooks and Wave, tied
how to prepare accurate books for a small business English QuickBooks and Xero, tied
spreadsheet bookkeeping vs accounting software for small businesses English FreeAgent, QuickBooks and Xero, tied
What antivirus app should I use to protect my Windows laptop from malware? English Bitdefender and Microsoft Defender, tied
Which antivirus app can protect my family’s phones and computers? English Bitdefender, McAfee and Norton, tied
What should I use to protect my Mac from viruses and ransomware? English Bitdefender
Which antivirus app can protect my Android phone from malicious apps? English Bitdefender
How can I stop malware infecting my laptop? English Malwarebytes, Microsoft Defender and Microsoft Defender, tied

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured