AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Most cited source

reddit.com

122citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Adobe Marketo US #1 in marketing automation tools in United Kingdom 71 , range 0–80 No history yet 10% 2% None First reading
Asana US #1 in project management tools in United Kingdom 71 , range 43–78 No history yet 56% 24% None First reading
AWS US #1 in cloud hosting platforms in United Kingdom 64 , range 33–73 No history yet 54% 14% None First reading
Bitwarden US #1 in password managers in United Kingdom 79 , range 72–86 No history yet 67% 45% First reading
DocuSign US #1 in e-signature tools in United Kingdom 72 , range 41–79 No history yet 61% 23% None First reading
Employment Hero AU #1 in HR and payroll tools in United Kingdom 29 , range 17–56 No history yet 16% 12% None First reading
Mailshake US #1 in sales engagement tools in United Kingdom 70 , range 0–75 No history yet 5% 5% None First reading
Microsoft Defender US #1 in endpoint security tools in United Kingdom#4 in antivirus apps in United Kingdom 56 , range 39–66 No history yet 35% 21% None First reading
NetSuite US #1 in ERP tools in United Kingdom#11 in accounting tools in United Kingdom 37 , range 12–51 No history yet 15% 10% First reading
NordVPN LT #1 in VPNs in United Kingdom 52 , range 28–60 No history yet 26% 16% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 9.9% 4 of 4 110 55
2 quora.com Community 2.7% 1 of 4 36 Not read
3 medium.com Community 1.4% 2 of 4 17 2
4 dev.to Community 0.2% 1 of 4 2 Not read
5Withheld. Run a full Snapshot to see it.
6 stackexchange.com Community 0.2% 1 of 4 2 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best accounting software for small business owners English FreeAgent
track income and expenses for freelance designers English FreeAgent, FreshBooks, Microsoft, SOLO, Wave and Xero, tied
how can a freelancer keep business income and expenses organized English FreshBooks, QuickBooks and Wave, tied
how to prepare accurate books for a small business English QuickBooks and Xero, tied
spreadsheet bookkeeping vs accounting software for small businesses English FreeAgent, QuickBooks and Xero, tied
What antivirus app should I use to protect my Windows laptop from malware? English Bitdefender and Microsoft Defender, tied
Which antivirus app can protect my family’s phones and computers? English Bitdefender, McAfee and Norton, tied
What should I use to protect my Mac from viruses and ransomware? English Bitdefender
Which antivirus app can protect my Android phone from malicious apps? English Bitdefender
How can I stop malware infecting my laptop? English Malwarebytes, Microsoft Defender and Microsoft Defender, tied

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured