AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Most cited source

youtube.com

339citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Squarespace US #2 in website builders in United Kingdom 80 , range 48–88 No history yet 66% 43% First reading
Tableau US #2 in business intelligence tools in United Kingdom 58 , range 20–67 No history yet 56% 28% First reading
Trello US #2 in project management tools in United Kingdom 68 , range 43–77 No history yet 53% 23% First reading
Wise GB #2 in European neobanks in United Kingdom 66 , range 46–81 No history yet 54% 36% None First reading
WooCommerce US #2 in e-commerce platforms in United Kingdom 72 , range 36–80 No history yet 53% 31% First reading
Xero NZ #2 in accounting tools in United Kingdom 73 , range 43–80 No history yet 58% 30% First reading
Xero Payroll NZ #2 in HR and payroll tools in United Kingdom 29 , range 20–58 No history yet 20% 12% None First reading
ActiveCampaign US #3 in marketing automation tools in United KingdomUnranked in CRM tools in United Kingdom 47 , range 12–55 No history yet 18% 11% First reading
Apollo US #3 in sales engagement tools in United Kingdom 43 , range 21–58 No history yet 21% 15% First reading
Apple Passwords US #3 in password managers in United Kingdom 55 , range 31–65 No history yet 30% 20% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 14.2% 2 of 4 276 Not read
2 ncsc.gov.uk Regulator 3.9% 4 of 4 72 8
3 reddit.com Community 9.9% 4 of 4 110 55
4 linkedin.com Social 3.6% 2 of 4 51 Not read
5 pcmag.com Media 3.6% 3 of 4 24 59
6 techradar.com Media 3.2% 4 of 4 25 76
7 quora.com Community 2.7% 1 of 4 36 Not read
8 zapier.com Vendor site 2.4% 4 of 4 14 47
9 ico.org.uk Regulator 1.1% 3 of 4 15 Not read
10 cisa.gov Regulator 1.2% 2 of 4 17 4

The questions, and who wins each

QuestionLanguageWins it
Best website builder for small businesses English Shopify, Squarespace and Wix, tied
Website creation for small businesses English Shopify, Squarespace and Wix, tied
How can a small business build a website for its customers? English Shopify
How do I create a website for my freelance services? English Squarespace and Wix, tied
Website built from scratch vs. website builder for small businesses English No brand recommended
Best website builder as an alternative to a custom-built site for freelancers English Squarespace, Webflow and Wix, tied
Alternatives to building a website from scratch for small businesses English Shopify
Alternatives to hiring a developer to build a freelancer's website English Carrd, Squarespace and Wix, tied
I'm a freelancer and need a website without having to code English Carrd, Squarespace and Wix, tied
I run a business with two employees and need a website that's easy to update English Shopify

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured