AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Most cited source

youtube.com

339citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Squarespace US #2 in website builders in United Kingdom 80 , range 48–88 No history yet 66% 43% First reading
Tableau US #2 in business intelligence tools in United Kingdom 58 , range 20–67 No history yet 56% 28% First reading
Trello US #2 in project management tools in United Kingdom 68 , range 43–77 No history yet 53% 23% First reading
Wise GB #2 in European neobanks in United Kingdom 66 , range 46–81 No history yet 54% 36% None First reading
WooCommerce US #2 in e-commerce platforms in United Kingdom 72 , range 36–80 No history yet 53% 31% First reading
Xero NZ #2 in accounting tools in United Kingdom 73 , range 43–80 No history yet 58% 30% First reading
Xero Payroll NZ #2 in HR and payroll tools in United Kingdom 29 , range 20–58 No history yet 20% 12% None First reading
ActiveCampaign US #3 in marketing automation tools in United KingdomUnranked in CRM tools in United Kingdom 47 , range 12–55 No history yet 18% 11% First reading
Apollo US #3 in sales engagement tools in United Kingdom 43 , range 21–58 No history yet 21% 15% First reading
Apple Passwords US #3 in password managers in United Kingdom 55 , range 31–65 No history yet 30% 20% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 startups.co.uk Media 1.9% 4 of 4 11 12
12 medium.com Community 1.4% 2 of 4 17 2
13 smallbusiness.co.uk Media 1.6% 4 of 4 6 12
14 forbes.com Media 1.4% 3 of 4 13 18
15 expertsure.com Review site 1.1% 1 of 4 5 16
16 instagram.com Social 1.1% 2 of 4 13 Not read
17 security.org Media 1.1% 3 of 4 7 21
18 tomsguide.com Media 1.1% 2 of 4 11 3
19 dupple.com Media 1.1% 1 of 4 7 27
20 allaboutcookies.org Reference 1.0% 3 of 4 7 14

The questions, and who wins each

QuestionLanguageWins it
How can I protect my family from phishing links and unsafe downloads? English Microsoft Defender
How can I remove a virus and stop it coming back? English Microsoft Defender
How can I tell if spyware is tracking my phone? English No brand recommended
Is my device’s built-in security enough, or should I install an antivirus app? English Malwarebytes and Microsoft Defender, tied
Should I use one security app across my phone and computer, or separate apps? English Microsoft Defender
Do I need antivirus protection if I only download apps from official app stores? English Microsoft Defender
What can I use instead of relying on my laptop’s built-in security? English Bitdefender
How can I replace separate security apps with a single one for my devices? English Norton
I work remotely and need to protect my laptop when using public Wi-Fi. English Microsoft Defender
My children share devices, and I need to block unsafe downloads. English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured