Most cited source
339citations
From Google AI Mode and Google AI Overviews
AI visibility in the United Kingdom
Explore brands in industry panels measured from the United Kingdom.
Where engines disagree most
Not compared
A list across industries has no engine top three.
Brands
| Brand | Place in its industry | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|
| | #2 in e-signature tools in United Kingdom | 56 , range 25–68 | No history yet | 37% | 16% | | First reading | |
| | #4 in endpoint security tools in United Kingdom#2 in antivirus apps in United Kingdom | 43 , range 24–59 | No history yet | 25% | 16% | | First reading | |
| | #2 in VPNs in United Kingdom | 50 , range 22–58 | No history yet | 21% | 15% | | First reading | |
| | #2 in customer support tools in United Kingdom | 57 , range 25–69 | No history yet | 33% | 24% | | First reading | |
| | #2 in marketing automation tools in United Kingdom | 59 , range 33–72 | No history yet | 44% | 20% | | First reading | |
| | #2 in cloud hosting platforms in United Kingdom | 47 , range 21–59 | No history yet | 31% | 8% | None | First reading | |
| | #2 in ERP tools in United Kingdom | 46 , range 8–54 | No history yet | 25% | 4% | None | First reading | |
| | #2 in sales engagement tools in United Kingdom | 44 , range 15–55 | No history yet | 19% | 11% | None | First reading | |
| | #2 in travel and expense tools in United Kingdom | 35 , range 24–63 | No history yet | 31% | 13% | None | First reading | |
| | #2 in endpoint security tools in United Kingdom | 39 , range 12–55 | No history yet | 20% | 7% | None | First reading |
This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 14.2% | 2 of 4 | 276 | Not read |
| 2 | | Regulator | 3.9% | 4 of 4 | 72 | 8 |
| 3 | | Community | 9.9% | 4 of 4 | 110 | 55 |
| 4 | | Social | 3.6% | 2 of 4 | 51 | Not read |
| 5 | | Media | 3.6% | 3 of 4 | 24 | 59 |
| 6 | | Media | 3.2% | 4 of 4 | 25 | 76 |
| 7 | | Community | 2.7% | 1 of 4 | 36 | Not read |
| 8 | | Vendor site | 2.4% | 4 of 4 | 14 | 47 |
| 9 | | Regulator | 1.1% | 3 of 4 | 15 | Not read |
| 10 | | Regulator | 1.2% | 2 of 4 | 17 | 4 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best website builder for small businesses | English |  Shopify,  Squarespace and |
| build a professional website for a small business | English | Shopify and Squarespace, tied |
| best website builder for freelancers | English | Squarespace and |
| how can a small business get a website customers can use | English | Shopify |
| how to sell products online without hiring a developer | English | Shopify |
| What’s the best VPN for employees working remotely? | English | |
| What VPN can travelers use to protect their data online? | English | |
| What VPN is best for small businesses with employees in multiple locations? | English | |
| How can a remote employee securely access their company’s network? | English | No brand recommended |
| How can I protect my data when using public Wi-Fi? | English | No brand recommended |
Industries
Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.