Most cited source
339citations
From Google AI Mode and Google AI Overviews
AI visibility in the United Kingdom
Explore brands in industry panels measured from the United Kingdom.
Where engines disagree most
Not compared
A list across industries has no engine top three.
Brands
| Brand | Place in its industry | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|
| | #2 in e-signature tools in United Kingdom | 56 , range 25–68 | No history yet | 37% | 16% | | First reading | |
| | #4 in endpoint security tools in United Kingdom#2 in antivirus apps in United Kingdom | 43 , range 24–59 | No history yet | 25% | 16% | | First reading | |
| | #2 in VPNs in United Kingdom | 50 , range 22–58 | No history yet | 21% | 15% | | First reading | |
| | #2 in customer support tools in United Kingdom | 57 , range 25–69 | No history yet | 33% | 24% | | First reading | |
| | #2 in marketing automation tools in United Kingdom | 59 , range 33–72 | No history yet | 44% | 20% | | First reading | |
| | #2 in cloud hosting platforms in United Kingdom | 47 , range 21–59 | No history yet | 31% | 8% | None | First reading | |
| | #2 in ERP tools in United Kingdom | 46 , range 8–54 | No history yet | 25% | 4% | None | First reading | |
| | #2 in sales engagement tools in United Kingdom | 44 , range 15–55 | No history yet | 19% | 11% | None | First reading | |
| | #2 in travel and expense tools in United Kingdom | 35 , range 24–63 | No history yet | 31% | 13% | None | First reading | |
| | #2 in endpoint security tools in United Kingdom | 39 , range 12–55 | No history yet | 20% | 7% | None | First reading |
This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Media | 1.9% | 4 of 4 | 11 | 12 |
| 12 | | Community | 1.4% | 2 of 4 | 17 | 2 |
| 13 | | Media | 1.6% | 4 of 4 | 6 | 12 |
| 14 | | Media | 1.4% | 3 of 4 | 13 | 18 |
| 15 | | Review site | 1.1% | 1 of 4 | 5 | 16 |
| 16 |  instagram.com | Social | 1.1% | 2 of 4 | 13 | Not read |
| 17 | | Media | 1.1% | 3 of 4 | 7 | 21 |
| 18 | | Media | 1.1% | 2 of 4 | 11 | 3 |
| 19 | | Media | 1.1% | 1 of 4 | 7 | 27 |
| 20 | | Reference | 1.0% | 3 of 4 | 7 | 14 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| How can I protect my family from phishing links and unsafe downloads? | English | |
| How can I remove a virus and stop it coming back? | English | |
| How can I tell if spyware is tracking my phone? | English | No brand recommended |
| Is my device’s built-in security enough, or should I install an antivirus app? | English | |
| Should I use one security app across my phone and computer, or separate apps? | English | |
| Do I need antivirus protection if I only download apps from official app stores? | English | |
| What can I use instead of relying on my laptop’s built-in security? | English | |
| How can I replace separate security apps with a single one for my devices? | English | |
| I work remotely and need to protect my laptop when using public Wi-Fi. | English | |
| My children share devices, and I need to block unsafe downloads. | English | No brand recommended |
Industries
Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.