AI visibility in the United Kingdom

Explore brands in industry panels measured from the United Kingdom.

Most cited source

youtube.com

339citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Norton US Unranked in password managers in United Kingdom#1 in antivirus apps in United Kingdom 33 , range 6–50 No history yet 14% 6% First reading
Pipedrive US #1 in CRM tools in United Kingdom 67 , range 33–77 No history yet 51% 22% None First reading
Power BI US #1 in business intelligence tools in United Kingdom 71 , range 30–83 No history yet 70% 42% First reading
QuickBooks US #1 in accounting tools in United Kingdom 75 , range 54–81 No history yet 64% 31% First reading
Revolut GB #1 in European neobanks in United Kingdom 75 , range 47–82 No history yet 59% 34% None First reading
Shopify CA #3 in website builders in United Kingdom#1 in e-commerce platforms in United Kingdom 76 , range 53–82 No history yet 60% 39% First reading
Wix IL #1 in website builders in United Kingdom 82 , range 49–90 No history yet 69% 47% First reading
Zendesk US #1 in customer support tools in United Kingdom 58 , range 33–70 No history yet 40% 20% None First reading
Zoho Expense IN #1 in travel and expense tools in United Kingdom 37 , range 25–66 No history yet 30% 18% None First reading
1Password CA #2 in password managers in United Kingdom 75 , range 65–82 No history yet 61% 37% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 14.2% 2 of 4 276 Not read
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 reddit.com Community 9.9% 4 of 4 110 55
5 microsoft.com Vendor site 4.9% 4 of 4 75 10
6 hubspot.com Brand site 4.2% 4 of 4 61 3
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 google.com Brand site 3.3% 3 of 4 49 1

The questions, and who wins each

QuestionLanguageWins it
How can I protect my family from phishing links and unsafe downloads? English Microsoft Defender
How can I remove a virus and stop it coming back? English Microsoft Defender
How can I tell if spyware is tracking my phone? English No brand recommended
Is my device’s built-in security enough, or should I install an antivirus app? English Malwarebytes and Microsoft Defender, tied
Should I use one security app across my phone and computer, or separate apps? English Microsoft Defender
Do I need antivirus protection if I only download apps from official app stores? English Microsoft Defender
What can I use instead of relying on my laptop’s built-in security? English Bitdefender
How can I replace separate security apps with a single one for my devices? English Norton
I work remotely and need to protect my laptop when using public Wi-Fi. English Microsoft Defender
My children share devices, and I need to block unsafe downloads. English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured