Most cited source
339citations
From Google AI Mode and Google AI Overviews
AI visibility in the United Kingdom
Explore brands in industry panels measured from the United Kingdom.
Where engines disagree most
Not compared
A list across industries has no engine top three.
Brands
| Brand | Place in its industry | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|
| | Unranked in password managers in United Kingdom#1 in antivirus apps in United Kingdom | 33 , range 6–50 | No history yet | 14% | 6% | | First reading | |
| | #1 in CRM tools in United Kingdom | 67 , range 33–77 | No history yet | 51% | 22% | | First reading | |
| | #1 in business intelligence tools in United Kingdom | 71 , range 30–83 | No history yet | 70% | 42% | | First reading | |
| | #1 in accounting tools in United Kingdom | 75 , range 54–81 | No history yet | 64% | 31% | | First reading | |
| | #1 in European neobanks in United Kingdom | 75 , range 47–82 | No history yet | 59% | 34% | None | First reading | |
 Shopify CA | #3 in website builders in United Kingdom#1 in e-commerce platforms in United Kingdom | 76 , range 53–82 | No history yet | 60% | 39% | | First reading | |
| | #1 in website builders in United Kingdom | 82 , range 49–90 | No history yet | 69% | 47% | | First reading | |
| | #1 in customer support tools in United Kingdom | 58 , range 33–70 | No history yet | 40% | 20% | | First reading | |
| | #1 in travel and expense tools in United Kingdom | 37 , range 25–66 | No history yet | 30% | 18% | None | First reading | |
| | #2 in password managers in United Kingdom | 75 , range 65–82 | No history yet | 61% | 37% | | First reading |
This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 14.2% | 2 of 4 | 276 | Not read |
| 2 | | Regulator | 3.9% | 4 of 4 | 72 | 8 |
| 3 | | Community | 9.9% | 4 of 4 | 110 | 55 |
| 4 | | Social | 3.6% | 2 of 4 | 51 | Not read |
| 5 | | Media | 3.6% | 3 of 4 | 24 | 59 |
| 6 | | Media | 3.2% | 4 of 4 | 25 | 76 |
| 7 | | Community | 2.7% | 1 of 4 | 36 | Not read |
| 8 | | Vendor site | 2.4% | 4 of 4 | 14 | 47 |
| 9 | | Regulator | 1.1% | 3 of 4 | 15 | Not read |
| 10 | | Regulator | 1.2% | 2 of 4 | 17 | 4 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| What’s the best accounting software for small businesses? | English | |
| How can small businesses track income and expenses? | English | |
| How can a small business keep track of expenses? | English | |
| How do I record my business’s income and expenses? | English | |
| Accounting software or spreadsheets for a small business? | English | |
| Outsourced or in-house accounting for entrepreneurs? | English | No brand recommended |
| What’s an alternative to spreadsheet accounting for small businesses? | English | |
| What can I use instead of manually tracking my business expenses? | English | |
| I’m a freelancer looking for online accounting software to manage invoices and expenses. | English | |
| I run a business with five employees and need simple bookkeeping software. | English | |
Industries
Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.