Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Source 1First places 2Second places 3Third places First in
26 sortlist.it 1 1 –
  • Web design agencies
32 ancom.ro 1 – 1
  • Telecom
32 bundesfinanzministerium.de 1 – 1
  • Business travel and expense
32 business.gov.nl 1 – 1
  • Business travel and expense
32 g2.com 1 – 1
  • Customer support
32 ihk.de 1 – 1
  • E-commerce platforms
32 ncsc.nl 1 – 1
  • Endpoint security
32 onderneming.nl 1 – 1
  • Business banking
32 quora.com 1 – 1
  • E-commerce platforms
32 rankia.com 1 – 1
  • Business banking

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured