Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Scroll sideways to see all columns

Place Brand 1First places 2Second places 3Third places Best placements
281 iReclam Netherlands – – 1
282 Minsait Spain – – 1
283 codecentric Germany – – 1
284 Creatif Agency – – 1
285 Maisberger Germany – – 1
286 Synaptica United Kingdom – – 1
287 Theodo Data & AI France – – 1
288 The SEO Works United Kingdom – – 1
289 Clarity Global United Kingdom – – 1
290 Dribba – – 1

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured