Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Source 1First places 2Second places 3Third places First in
11 clutch.co 2 8 –
  • Software development companies
  • Also #1 in Europe for Software development companies
12 nist.gov 2 4 –
  • AI agencies
  • Endpoint security
13 factorial.es 2 – 1
  • Applicant tracking
  • HR and payroll
14 moneysavingexpert.com 2 – –
  • Business banking
  • European neobanks
14 sortlist.nl 2 – –
  • Marketing agencies
  • Web design agencies
14 urssaf.fr 2 – –
  • HR and payroll
  • Business travel and expense
17 zapier.com 1 5 3
  • Social media management
18 francenum.gouv.fr 1 3 4
  • AI agencies
18 pipedrive.com 1 3 4
  • Sales engagement
20 facebook.com 1 2 3
  • Ecommerce

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured