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The most visible password managers in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

ncsc.gov.uk

34citations

From Google AI Mode, Gemini and ChatGPT

Where engines disagree most

NordPass

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 KeePass DE New entry 32 , range 9–49
32
  • : score 32 · #11
 11% 6% First reading
12 LastPass US New entry 32 , range 23–50
32
  • : score 32 · #12
 18% 4% First reading
13 RoboForm US New entry 30 , range 11–47
30
  • : score 30 · #13
 11% 6% First reading
14 KeePassXC New entry 17 , range 2–48
17
  • : score 17 · #14
 7% 4% First reading
15 Panda Dome Password Manager ES New entry 2 , range 1–36
2
  • : score 2 · #15
 2% 0% None First reading
– Avira DE Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Bitdefender Password Manager RO Unranked Too few answers
–
  • : Unranked
 0% 0% First reading
– Enpass Unranked Too few answers
–
  • : Unranked
 3% 1% None First reading
– F-Secure ID Protection FI Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– heylogin DE Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 ncsc.gov.uk Regulator 20.0% 3 of 4 17 4
2Withheld. Run a full Snapshot to see it.
3 bitwarden.com Brand site 30.0% 4 of 4 14 1
4Withheld. Run a full Snapshot to see it.
5 reddit.com Community 20.0% 3 of 4 14 16
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 apple.com Brand site 10.0% 2 of 4 6 Not read
10 allaboutcookies.org Reference 10.0% 3 of 4 3 10

The questions, and who wins each

QuestionLanguageWins it
best password manager for individuals English 1Password and Bitwarden, tied
securely store passwords for individuals English Bitwarden
how can an individual keep account passwords safe English No brand recommended
how to remember passwords for all my accounts English Apple Passwords, Bitwarden and Google Password Manager, tied
saving passwords in notes vs a password manager for individuals English Apple Passwords and Google Password Manager, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured