AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

Most cited source

techradar.com

178citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
HubSpot US #1 in CRM tools in Europe#1 in marketing automation tools in Europe 69 , range 51–75 No history yet 52% 29% First reading
Microsoft Defender US #1 in antivirus apps in Europe#1 in endpoint security tools in Europe 57 , range 53–61 No history yet 52% 38% First reading
AWS US #1 in cloud hosting platforms in Europe 54 , range 46–68 No history yet 50% 14% First reading
Bitwarden US #1 in password managers in Europe 74 , range 71–78 No history yet 55% 36% First reading
DocuSign US #1 in e-signature tools in Europe 70 , range 65–73 No history yet 81% 30% First reading
Gusto US #1 in HR and payroll tools in Europe 34 , range 31–37 No history yet 23% 12% First reading
HubSpot Sales Hub US #1 in sales engagement tools in Europe 69 , range 63–72 No history yet 72% 37% None First reading
NordVPN LT #1 in VPNs in Europe 49 , range 37–56 No history yet 24% 16% First reading
Odoo BE #29 in CRM tools in Europe#1 in ERP tools in EuropeUnranked in project management tools in Europe 22 , range 19–47 No history yet 13% 6% None First reading
Power BI US #1 in business intelligence tools in Europe 57 , range 52–63 No history yet 60% 30% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 techradar.com Media 1.9% 4 of 4 58 83
2 pcmag.com Media 1.8% 4 of 4 41 73
3 dupple.com Media 0.9% 1 of 4 20 32
4 security.org Media 0.7% 4 of 4 15 28
5 cnet.com Media 0.7% 3 of 4 20 38
6 tomsguide.com Media 0.7% 3 of 4 18 21
7 forbes.com Media 0.6% 3 of 4 22 29
8 fitsmallbusiness.com Media 0.6% 1 of 4 18 29
9 fuer-gruender.de Media 0.5% 4 of 4 16 59
10 wired.com Media 0.5% 3 of 4 3 26

The questions, and who wins each

QuestionLanguageWins it
De beste websitebouwer als alternatief voor een website op maat voor freelancers Dutch Squarespace
Alternatieven voor zelf een website vanaf nul bouwen voor kleine bedrijven Dutch JouwWeb
Alternatieven voor het inhuren van een ontwikkelaar om een website voor een freelancer te bouwen Dutch Webflow
Ik ben freelancer en heb een website nodig zonder te hoeven programmeren Dutch Carrd, Squarespace and Wix, tied
Ik heb een bedrijf met twee medewerkers en zoek een website die makkelijk bij te werken is Dutch JouwWeb
best website builder for small businesses English Shopify, Squarespace and Wix, tied
build a professional website for a small business English Hostinger, Squarespace and Wix, tied
best website builder for freelancers English Squarespace and Wix, tied
how can a small business get a website customers can use English Shopify
how to sell products online without hiring a developer English Shopify and Wix, tied

Lists

A list spans industries, so it has no rank: each brand shows its place in its own industry.

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured