AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

Most cited source

youtube.com

1935citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Asana US #2 in project management tools in Europe 70 , range 65–73 No history yet 75% 37% First reading
Bitdefender RO #2 in antivirus apps in Europe#3 in endpoint security tools in Europe 44 , range 42–47 No history yet 37% 25% First reading
Dynamics 365 Business Central US Unranked in accounting tools in Europe#2 in ERP tools in Europe#28 in travel and expense tools in Europe 9 , range 6–36 No history yet 7% 4% First reading
Factorial ES #2 in HR and payroll tools in EuropeUnranked in project management tools in Europe 9 , range 7–16 No history yet 11% 4% None First reading
Freshdesk US #2 in customer support tools in Europe 49 , range 37–61 No history yet 33% 18% First reading
Google Cloud US #2 in cloud hosting platforms in Europe 46 , range 38–60 No history yet 40% 10% First reading
Google Looker Studio US #2 in business intelligence tools in Europe 45 , range 43–48 No history yet 40% 24% First reading
Mailchimp US #2 in marketing automation tools in Europe 46 , range 43–50 No history yet 48% 18% First reading
Microsoft 365 Business Premium US #2 in endpoint security tools in Europe 42 , range 39–46 No history yet 38% 20% First reading
Pipedrive US #2 in CRM tools in Europe 62 , range 47–75 No history yet 50% 29% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 12.7% 3 of 4 1196 Not read
2 reddit.com Community 7.1% 4 of 4 470 112
3 linkedin.com Social 2.8% 3 of 4 221 Not read
4 europa.eu Regulator 1.8% 4 of 4 143 Not read
5 cisa.gov Regulator 1.6% 2 of 4 62 6
6 ncsc.gov.uk Regulator 1.2% 4 of 4 81 8
7 techradar.com Media 1.9% 4 of 4 58 83
8 gov.uk Regulator 1.0% 4 of 4 98 Not read
9 pcmag.com Media 1.8% 4 of 4 41 73
10 quora.com Community 1.5% 2 of 4 122 Not read

The questions, and who wins each

QuestionLanguageWins it
best accounting software for small business owners English QuickBooks, Xero and Zoho Books, tied
track income and expenses for freelance designers English FreshBooks
how can a freelancer keep business income and expenses organized English FreshBooks and Xero, tied
how to prepare accurate books for a small business English QuickBooks
spreadsheet bookkeeping vs accounting software for small businesses English No brand recommended
¿Cuál es el mejor programa de contabilidad para pequeñas empresas? Spanish Holded
¿Cómo pueden las pequeñas empresas llevar un control de sus ingresos y gastos? Spanish No brand recommended
¿Cómo puede una pequeña empresa llevar un control de sus gastos? Spanish Holded and Microsoft, tied
¿Cómo registro los ingresos y gastos de mi negocio? Spanish No brand recommended
¿Programa de contabilidad u hojas de cálculo para una pequeña empresa? Spanish Holded

Lists

A list spans industries, so it has no rank: each brand shows its place in its own industry.

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured