AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

Most cited source

youtube.com

1935citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
QuickBooks US #1 in accounting tools in Europe 42 , range 39–46 No history yet 40% 17% First reading
Revolut GB #1 in European neobanks in Europe 76 , range 73–79 No history yet 79% 50% None First reading
SAP Concur US #1 in travel and expense tools in Europe 34 , range 26–55 No history yet 27% 10% None First reading
Shopify CA #1 in e-commerce platforms in Europe#3 in website builders in Europe 71 , range 58–74 No history yet 51% 29% First reading
Trello US #1 in project management tools in Europe 72 , range 68–75 No history yet 75% 43% First reading
Wix IL #1 in website builders in Europe 80 , range 77–83 No history yet 65% 44% First reading
Zendesk US #1 in customer support tools in Europe 59 , range 45–65 No history yet 43% 16% First reading
1Password CA #2 in password managers in Europe 69 , range 65–74 No history yet 51% 28% First reading
Adobe Acrobat Sign US #2 in e-signature tools in Europe 50 , range 46–55 No history yet 56% 21% First reading
Apollo US #2 in sales engagement tools in Europe 39 , range 36–42 No history yet 29% 20% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 12.7% 3 of 4 1196 Not read
2 reddit.com Community 7.1% 4 of 4 470 112
3 linkedin.com Social 2.8% 3 of 4 221 Not read
4 europa.eu Regulator 1.8% 4 of 4 143 Not read
5 cisa.gov Regulator 1.6% 2 of 4 62 6
6 ncsc.gov.uk Regulator 1.2% 4 of 4 81 8
7 techradar.com Media 1.9% 4 of 4 58 83
8 gov.uk Regulator 1.0% 4 of 4 98 Not read
9 pcmag.com Media 1.8% 4 of 4 41 73
10 quora.com Community 1.5% 2 of 4 122 Not read

The questions, and who wins each

QuestionLanguageWins it
¿Contabilidad externalizada o interna para emprendedores? Spanish No brand recommended
¿Qué alternativa a las hojas de cálculo hay para llevar la contabilidad de una pequeña empresa? Spanish ContaSOL (Software DELSOL), Holded, Odoo Accounting, Quipu, Sage and Zoho Books, tied
¿Qué puedo usar en lugar de llevar manualmente el control de los gastos de mi negocio? Spanish Holded
Soy autónomo y busco un programa de contabilidad online para gestionar facturas y gastos. Spanish Holded
Tengo un negocio con cinco empleados y necesito un programa sencillo de contabilidad. Spanish ContaSOL (Software DELSOL), Holded and Sage, tied
best accounting software for small business owners English FreshBooks, QuickBooks and Xero, tied
track income and expenses for freelance designers English FreshBooks
how can a freelancer keep business income and expenses organized English FreshBooks
how to prepare accurate books for a small business English QuickBooks
spreadsheet bookkeeping vs accounting software for small businesses English Holded, Microsoft, Xero and Zoho Books, tied

Lists

A list spans industries, so it has no rank: each brand shows its place in its own industry.

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured