Leader
73%of answers name it
The most visible e-commerce platforms in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
33citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 6.7% | 1 of 4 | 4 | Not read |
| 12 |  amazon.co.uk | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 13 | | Regulator | 5.0% | 1 of 4 | 2 | Not read |
| 14 | | Vendor site | 5.0% | 1 of 4 | 1 | 5 |
| 15 | | Directory | 3.3% | 1 of 4 | 1 | 7 |
| 16 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 17 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 18 |  instagram.com | Social | 3.3% | 2 of 4 | 2 | Not read |
| 19 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 20 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best ecommerce platform for small businesses selling online | English |  Shopify and |
| online store software for independent retailers | English | Shopify, |
| how can a small business sell products online | English | |
| how to set up an online shop for a clothing business | English | Shopify |
| how can an independent retailer take orders online | English | Shopify |
Each engine's top three
Google AI Mode
- 1
- = 2
Squarespace Commerce
- = 2
WooCommerce
Gemini
Google AI Overviews
- 1
- 2
- 3
Wix eCommerce
ChatGPT
- 1
- 2
- 3
Square Online
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.