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The most visible e-commerce platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

97%of answers name it

Most cited source

forbes.com

3citations

From Gemini and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 80 , range 73–85
80
  • : score 80 · #1
 97% 44% First reading
2 WooCommerce US New entry 73 , range 61–80
73
  • : score 73 · #2
 84% 36% None First reading
3 Wix eCommerce IL New entry 54 , range 44–70
54
  • : score 54 · #3
 52% 33% First reading
4 Squarespace Commerce US New entry 35 , range 23–44
35
  • : score 35 · #4
 29% 9% First reading
5 PrestaShop FR New entry 35 , range 23–44
35
  • : score 35 · #5
 29% 8% First reading
6 Square Online US New entry 34 , range 20–44
34
  • : score 34 · #6
 21% 16% First reading
7 Wix Studio IL New entry 31 , range 10–39
31
  • : score 31 · #7
 25% 2% None First reading
8 Tiendanube AR New entry 12 , range 5–34
12
  • : score 12 · #8
 14% 2% None First reading
9 BigCommerce US New entry 8 , range 3–32
8
  • : score 8 · #9
 10% 2% First reading
10 Ecwid US New entry 5 , range 2–30
5
  • : score 5 · #10
 8% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 forbes.com Media 5.0% 2 of 4 2 11
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
¿Cuáles son las mejores plataformas de comercio electrónico para pequeñas tiendas en España? Spanish PrestaShop, Shopify, Wix eCommerce and WooCommerce, tied
¿Cómo puedo crear una tienda online para una pequeña empresa? Spanish Shopify and Wix eCommerce, tied
¿Cómo puede una pequeña empresa vender productos por internet sin tener una tienda física? Spanish No brand recommended
¿Cómo puedo poner en marcha una tienda online para vender mis productos? Spanish Shopify
¿Cómo puede un productor local recibir pedidos por internet? Spanish No brand recommended
¿Qué es mejor para una pequeña empresa: una plantilla para una tienda online o un desarrollo a medida? Spanish No brand recommended
¿Qué alternativas hay a gestionar los pedidos online por mensajes para una pequeña tienda? Spanish Shopify and WooCommerce, tied
¿Qué alternativas hay a vender productos en marketplaces para una pequeña empresa? Spanish Shopify, Wix eCommerce and WooCommerce, tied
Tengo una tienda de ropa con dos empleados. ¿Qué plataforma online puedo gestionar yo mismo? Spanish Shopify
Tengo una pequeña empresa y necesito una tienda online que pueda montar sin ayuda de un desarrollador. Spanish Wix eCommerce and WooCommerce, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured