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The most visible e-commerce platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

71%of answers name it

Most cited source

marketian.io

1citations

From Google AI Overviews

Where engines disagree most

Squarespace Commerce

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 77 , range 54–85
77
  • : score 77 · #1
 71% 32% None First reading
2 WooCommerce US New entry 74 , range 42–82
74
  • : score 74 · #2
 58% 32% None First reading
3 Wix eCommerce IL New entry 54 , range 23–65
54
  • : score 54 · #3
 30% 16% None First reading
4 PrestaShop FR New entry 39 , range 0–78
39
  • : score 39 · #4
 2% 2% None First reading
5 Lightspeed CA New entry 39 , range 7–55
39
  • : score 39 · #5
 15% 10% None First reading
6 OpenCart New entry 36 , range 0–77
36
  • : score 36 · #6
 2% 2% None First reading
7 Magento US New entry 36 , range 0–76
36
  • : score 36 · #7
 5% 1% None First reading
8 Squarespace Commerce US New entry 34 , range 6–54
34
  • : score 34 · #8
 12% 9% None First reading
9 Shift4Shop New entry 33 , range 0–76
33
  • : score 33 · #9
 2% 1% None First reading
10 JouwWeb New entry 32 , range 5–50
32
  • : score 32 · #10
 14% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

98 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 marketian.io Community 1.7% 1 of 4 1 Not read
2 reddit.com Community 1.7% 1 of 4 1 Not read
3Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste e-commerceplatforms voor kleine winkels in Nederland? Dutch Lightspeed and WooCommerce, tied
Hoe kan ik een webshop opzetten voor een klein bedrijf? Dutch WooCommerce
Hoe kan een klein bedrijf producten online verkopen zonder fysieke winkel? Dutch Shopify and WooCommerce, tied
Hoe start ik een webshop voor mijn producten? Dutch CCV Shop and Shopify, tied
Hoe kan een lokale producent online bestellingen aannemen? Dutch Shopify, Squarespace Commerce, Wix eCommerce and WooCommerce, tied
Webshoptemplates of maatwerkontwikkeling voor kleine bedrijven: wat is beter? Dutch Shopify and WooCommerce, tied
Welke alternatieven zijn er voor het afhandelen van online bestellingen via berichten voor een kleine winkel? Dutch Shopify and Wix eCommerce, tied
Welke alternatieven zijn er voor verkoop via marketplaces voor een klein bedrijf? Dutch WooCommerce
Ik heb een kledingwinkel met twee medewerkers. Welk online platform kan ik zelf beheren? Dutch Shopify
Ik heb een klein bedrijf en zoek een webshop die ik zonder ontwikkelaar kan opzetten. Dutch Shopify

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured