Leader
81Heralded Score, range 65–88
The most visible e-commerce platforms in Italy, October 2026
Most cited source
27citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 7#16 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | Wex Studio | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #24 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Reference | 3.3% | 2 of 4 | 1 | Not read |
| 12 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 13 |  instagram.com | Social | 3.3% | 2 of 4 | 2 | Not read |
| 14 | | Regulator | 1.7% | 1 of 4 | 2 | Not read |
| 15 | | Vendor site | 3.3% | 1 of 4 | 1 | 8 |
| 16 | | Media | 3.3% | 2 of 4 | 1 | Not read |
| 17 | | Consultancy | 3.3% | 1 of 4 | 1 | Not read |
| 18 | | Community | 3.3% | 1 of 4 | 2 | Not read |
| 19 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 20 | | Unclassified | 1.7% | 1 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quali sono le migliori piattaforme e-commerce per piccoli negozi in Italia? | Italian | |
| Come posso creare un negozio online per una piccola attività? | Italian | |
| Come può una piccola attività vendere prodotti online senza avere un negozio fisico? | Italian |  Shopify |
| Come posso aprire un negozio online per vendere i miei prodotti? | Italian | Shopify |
| Come può un produttore locale ricevere ordini online? | Italian | No brand recommended |
| Per una piccola attività è meglio usare un template per il negozio online o realizzarlo su misura? | Italian | No brand recommended |
| Quali alternative ci sono alla gestione degli ordini online tramite messaggi per un piccolo negozio? | Italian | Shopify and |
| Quali alternative ci sono ai marketplace per una piccola attività che vuole vendere i propri prodotti? | Italian | |
| Gestisco un negozio di abbigliamento con due dipendenti. Quale piattaforma online posso gestire da solo? | Italian | Shopify |
| Gestisco una piccola attività e cerco un negozio online che possa configurare senza l’aiuto di uno sviluppatore. | Italian | Shopify and |
Each engine's top three
Google AI Mode
- 1
- 2
WooCommerce
- 3
Wix eCommerce
Gemini
- = 1
- = 1
- 3
Squarespace Commerce
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.