Heralded
Start free trial
Heralded

The most visible business intelligence tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

microsoft.com

19citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Databox

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Databox US New entry 22 , range 2–48
22
  • : score 22 · #11
 8% 6% None First reading
12 Geckoboard GB New entry 20 , range 2–47
20
  • : score 20 · #12
 8% 4% None First reading
13 Sage GB New entry 18 , range 1–47
18
  • : score 18 · #13
 9% 1% First reading
14 ThoughtSpot US New entry 2 , range 1–20
2
  • : score 2 · #14
 3% 1% None First reading
15 Fathom US New entry 2 , range 1–32
2
  • : score 2 · #15
 2% 0% None First reading
– AccountsIQ IE Unranked Too few answers
–
  • : Unranked
 1% 0% None First reading
– Alteryx US Unranked Too few answers
–
  • : Unranked
 2% 2% None First reading
– Amazon QuickSight US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– AnswerRocket US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Apache Superset US Unranked Too few answers
–
  • : Unranked
 2% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 microsoft.com Brand site 18.3% 2 of 4 16 3
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 google.com Brand site 10.0% 2 of 4 2 1
7 tableau.com Brand site 8.3% 1 of 4 5 1
8 turingbi.com Consultancy 10.0% 1 of 4 1 5
9 duncanboyne.co.uk Consultancy 6.7% 1 of 4 2 4
10 reddit.com Community 6.7% 2 of 4 4 9

The questions, and who wins each

QuestionLanguageWins it
best business intelligence tools for small businesses English Google Looker Studio, Power BI and Zoho Analytics, tied
business intelligence tools for finance teams English Power BI
how can a finance team spot spending trends across departments English Power BI and Tableau, tied
how can a sales team see which regions are missing targets English Power BI and Tableau, tied
spreadsheets vs dashboards for small business owners English Google Looker Studio, Looker and Google Looker Studio, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured