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The most visible business intelligence tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

academia.edu

1citations

From Google AI Overviews

Where engines disagree most

Tableau

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 46 , range 25–68
46
  • : score 46 · #1
 35% 15% None First reading
2 Sisense US New entry 42 , range 0–79
42
  • : score 42 · #2
 3% 2% None First reading
3 Oracle US New entry 40 , range 0–78
40
  • : score 40 · #3
 6% 2% None First reading
4 Qlik US New entry 39 , range 0–78
39
  • : score 39 · #4
 3% 1% None First reading
5 Tableau US New entry 38 , range 10–56
38
  • : score 38 · #5
 19% 7% None First reading
6 Pentaho US New entry 34 , range 0–77
34
  • : score 34 · #6
 2% 1% None First reading
7 Zoho Analytics IN New entry 30 , range 10–55
30
  • : score 30 · #7
 14% 10% None First reading
8 Google Looker Studio US New entry 30 , range 23–58
30
  • : score 30 · #8
 24% 14% None First reading
9 Looker US New entry 24 , range 10–54
24
  • : score 24 · #9
 16% 6% None First reading
10 Metabase US New entry 15 , range 4–50
15
  • : score 15 · #10
 8% 6% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 academia.edu Reference 1.7% 1 of 4 1 Not read
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 mdpi.com Reference 1.7% 1 of 4 1 Not read
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 tripleten.mx Reference 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best business intelligence tools for small businesses English Google Looker Studio
business intelligence tools for finance teams English Metabase, Microsoft Power BI Premium and Power BI, tied
how can a finance team spot spending trends across departments English Looker and Tableau, tied
how can a sales team see which regions are missing targets English No brand recommended
spreadsheets vs dashboards for small business owners English Google Looker Studio, Google Looker Studio and Power BI, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured