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The most visible business intelligence tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Where engines disagree most

Tableau

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 64 , range 30–75
64
  • : score 64 · #1
 48% 21% None First reading
2 Tableau US New entry 49 , range 18–57
49
  • : score 49 · #2
 25% 8% None First reading
3 Looker US New entry 36 , range 16–55
36
  • : score 36 · #3
 24% 4% None First reading
4 SAS Viya US New entry 34 , range 0–75
34
  • : score 34 · #4
 3% 1% None First reading
5 Oracle US New entry 34 , range 0–75
34
  • : score 34 · #5
 6% 1% None First reading
6 Zoho Analytics IN New entry 33 , range 6–53
33
  • : score 33 · #6
 13% 8% None First reading
7 SAP Analytics Cloud DE New entry 32 , range 0–75
32
  • : score 32 · #7
 4% 1% None First reading
8 Google Looker Studio US New entry 31 , range 26–62
31
  • : score 31 · #8
 30% 16% None First reading
9 Sisense US New entry 29 , range 0–74
29
  • : score 29 · #9
 2% 1% None First reading
10 IBM Cognos CA New entry 27 , range 0–74
27
  • : score 27 · #10
 4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 digitaalgezag.nl Media 1.7% 1 of 4 1 Not read
2 dupple.com Media 1.7% 1 of 4 1 Not read
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste business-intelligence-tools voor managers van kleine bedrijven? Dutch Google Looker Studio, Power BI and Zoho Analytics, tied
Hoe kunnen kleine bedrijven data-analyse gebruiken om betere beslissingen te nemen? Dutch Power BI
Hoe kan een manager van een klein bedrijf beter inzicht krijgen in de bedrijfsprestaties? Dutch Power BI
Hoe kan ik bepalen welke producten het meest winstgevend zijn? Dutch No brand recommended
Zijn geautomatiseerde rapportages of handmatige analyses beter voor managers van kleine bedrijven? Dutch No brand recommended
Zijn dashboards of spreadsheets beter om de verkoop van een klein bedrijf bij te houden? Dutch No brand recommended
Welke alternatieven zijn er voor handmatig gemaakte rapportages voor managers van kleine bedrijven? Dutch Google Looker Studio and Google Looker Studio, tied
Wat kunnen kleine bedrijven gebruiken in plaats van spreadsheets om hun verkoop te analyseren? Dutch Google Looker Studio, Looker, Google Looker Studio, Microsoft Power BI Premium, Power BI and Zoho Analytics, tied
Ik heb een bedrijf met 10 medewerkers en wil de verkoop bijhouden. Wat kan ik daarvoor het beste gebruiken? Dutch No brand recommended
Ik run een bedrijf zonder data-analist en heb rapportages nodig die makkelijk te begrijpen zijn. Welke mogelijkheden zijn er? Dutch Google Looker Studio

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured