The most visible CRM tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

78Heralded Score, range 49–84

Most cited source

youtube.com

11citations

From Google AI Overviews

Where engines disagree most

CentralStationCRM

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 78 , range 49–84 82#1 71= #1
78
  • : score 78 · #1
61% 40% First reading
2 Pipedrive US New entry 74 , range 44–81 76#2 71#3
74
  • : score 74 · #2
57% 34% First reading
3 Zoho CRM IN New entry 59 , range 27–71 52#3 70#4
59
  • : score 59 · #3
35% 24% First reading
4 CentralStationCRM DE New entry 41 , range 20–58 38#4 46#5
41
  • : score 41 · #4
24% 11% First reading
5 Salesforce US New entry 38 , range 9–51 19#7 71= #1
38
  • : score 38 · #5
16% 5% First reading
6 monday CRM IL New entry 31 , range 7–52 31#5 31= #7
31
  • : score 31 · #6
17% 4% First reading
7 Bigin IN New entry 19 , range 4–50 21#6 15#16
19
  • : score 19 · #7
10% 5% None First reading
8 weclapp DE New entry 18 , range 3–49 11#8 30#9
18
  • : score 18 · #8
7% 6% First reading
9 Brevo FR New entry 7 , range 1–39 3#13 14#17
7
  • : score 7 · #9
4% 0% First reading
10 HoneyBook US New entry 7 , range 1–46 6#10 8= #27
7
  • : score 7 · #10
4% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 forbes.com Media 1.7% 1 of 4 2 Not read
12 ionos.de Vendor site 3.3% 2 of 4 1 6
13 jimdo.com Vendor site 3.3% 2 of 4 1 6
14 match-vs.com Review site 3.3% 2 of 4 1 5
15 mind-force.de Consultancy 3.3% 2 of 4 1 19
16 runo.ai Vendor site 3.3% 2 of 4 1 1
17 stackindex.de Media 3.3% 1 of 4 1 9
18 stark.marketing Consultancy 3.3% 2 of 4 2 Not read
19 svennis.eu Consultancy 3.3% 1 of 4 1 Not read
20 zoom.com Vendor site 3.3% 2 of 4 1 1

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, HoneyBook, HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Zoho CRM
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English HubSpot and Pipedrive, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured