The most visible CRM tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

78Heralded Score, range 49–84

Most cited source

youtube.com

11citations

From Google AI Overviews

Where engines disagree most

CentralStationCRM

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Microsoft Dynamics 365 US Unranked Too few answers Not measured 27#12
–
  • : Unranked
5% 1% First reading
– miniCRM HU Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– Mokapen IT Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– NetHunt CRM UA Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– NetSuite CRM US Unranked Too few answers Not measured 8= #27
–
  • : Unranked
1% 0% None First reading
– Nimble US Unranked Too few answers Not measured 23#13
–
  • : Unranked
3% 1% First reading
– noCRM.io FR Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– Nutshell US Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– oCRM Unranked Too few answers Not measured 0= #48
–
  • : Unranked
0% 0% None First reading
– Odoo BE Unranked Too few answers Not measured 8= #27
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 forbes.com Media 1.7% 1 of 4 2 Not read
12 ionos.de Vendor site 3.3% 2 of 4 1 6
13 jimdo.com Vendor site 3.3% 2 of 4 1 6
14 match-vs.com Review site 3.3% 2 of 4 1 5
15 mind-force.de Consultancy 3.3% 2 of 4 1 19
16 runo.ai Vendor site 3.3% 2 of 4 1 1
17 stackindex.de Media 3.3% 1 of 4 1 9
18 stark.marketing Consultancy 3.3% 2 of 4 2 Not read
19 svennis.eu Consultancy 3.3% 1 of 4 1 Not read
20 zoom.com Vendor site 3.3% 2 of 4 1 1

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, HoneyBook, HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Zoho CRM
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English HubSpot and Pipedrive, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured