Leader
64%of answers name it
The most visible accounting tools in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
6citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and ChatGPT, not on Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 75 , range 54–81 | 75
| 64% | 31% | | First reading | |
| 2 | | New entry | 73 , range 43–80 | 73
| 58% | 30% | | First reading | |
| 3 | | New entry | 53 , range 28–70 | 53
| 36% | 22% | None | First reading | |
| 4 | | New entry | 53 , range 22–62 | 53
| 28% | 15% | | First reading | |
| 5 | | New entry | 51 , range 23–61 | 51
| 26% | 17% | None | First reading | |
| 6 | | New entry | 45 , range 7–53 | 45
| 15% | 11% | None | First reading | |
| 7 | | New entry | 44 , range 10–54 | 44
| 18% | 10% | | First reading | |
| 8 | | New entry | 34 , range 13–50 | 34
| 15% | 6% | None | First reading | |
| 9 | | New entry | 7 , range 2–36 | 7
| 4% | 4% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 10.0% | 3 of 4 | 1 | 5 |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | Withheld. Run a full Snapshot to see it. | |||||
| 4 | | Media | 3.3% | 1 of 4 | 2 | Not read |
| 5 | Withheld. Run a full Snapshot to see it. | |||||
| 6 | Withheld. Run a full Snapshot to see it. | |||||
| 7 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 9 | Withheld. Run a full Snapshot to see it. | |||||
| 10 | Withheld. Run a full Snapshot to see it. | |||||
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best accounting software for small business owners | English | |
| track income and expenses for freelance designers | English | |
| how can a freelancer keep business income and expenses organized | English | |
| how to prepare accurate books for a small business | English | |
| spreadsheet bookkeeping vs accounting software for small businesses | English | |
Each engine's top three
Google AI Mode
- 1
QuickBooks
- 2
Xero
- 3
FreeAgent
Gemini
- 1
- 2
- 3
Wave
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- = 2
- = 2
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.