Visibility leaderboards

Which brands ChatGPT, Gemini and Google's AI recommend, and Google search ranks, industry by industry, in the market where buyers ask.

· 201 leaderboards · 38 industries · 9 markets

Indexes

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968 brands, ranked in Global

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Position Brand Based in 1First places 2Second places 3Third places Best placements Best score
11 NordVPNLithuania Lithuania 1–– 82
12 SalesloftUnited States United States 1–– 82
13 ZendeskUnited States United States 1–– 81
14 NetSuiteUnited States United States 1–– 80
15 NavanUnited States United States 1–– 78
16 CrowdStrikeUnited States United States 1–– 76
17 GustoUnited States United States 1–– 76
18 PaddleUnited Kingdom United Kingdom 1–– 75
19 ZapierUnited States United States 1–– 75
20 ToyotaJapan Japan 1–– 74

Tech Visibility Index: the medal table across every industry

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured