Leader
80Heralded Score, range 77–83
The most visible website builders in Europe, October 2026
Most cited source
2citations
From Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 80 , range 77–83 | 85#1 | 72#1 | 80
| 65% | 44% | | First reading | |
| 2 |  Squarespace US | New entry | 75 , range 62–79 | 78#2 | 70#2 | 75
| 56% | 37% | | First reading | |
| 3 |  Shopify CA | New entry | 62 , range 47–67 | 58#3 | 70#3 | 62
| 37% | 27% | | First reading | |
| 4 | | New entry | 38 , range 27–54 | 40#4 | 36#7 | 38
| 22% | 14% | None | First reading | |
| 5 | | New entry | 37 , range 25–53 | 38#5 | 35#8 | 37
| 20% | 13% | | First reading | |
| 6 |  WordPress.com US | New entry | 37 , range 23–49 | 32#7 | 46#4 | 37
| 13% | 10% | | First reading | |
| 7 | | New entry | 30 , range 16–48 | 31#9 | 28#13 | 30
| 15% | 5% | | First reading | |
| 8 | | New entry | 26 , range 19–49 | 32#6 | 16#19 | 26
| 12% | 9% | | First reading | |
| 9 | | New entry | 23 , range 10–44 | 14#10 | 39#6 | 23
| 11% | 4% | | First reading | |
| 10 | | New entry | 23 , range 13–47 | 31#8 | 9#21 | 23
| 10% | 8% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 0.5% | 1 of 4 | 1 | 4 |
| 2 | | Reference | 0.5% | 2 of 4 | 1 | 6 |
| 3 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 4 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 5 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Was ist der beste Website-Baukasten für kleine Unternehmen? | German | Squarespace and |
| Website-Erstellung für kleine Unternehmen | German | Shopify, Squarespace and |
| Wie kann ein kleines Unternehmen eine Website für seine Kunden erstellen? | German | No brand recommended |
| Wie erstelle ich eine Website für meine Dienstleistungen als Freelancer? | German | Squarespace and |
| Website von Grund auf erstellen oder Website-Baukasten für kleine Unternehmen? | German | |
| Was ist der beste Website-Baukasten als Alternative zu einer individuell erstellten Website für Freelancer? | German | Squarespace and |
| Welche Alternativen gibt es dazu, eine Website für ein kleines Unternehmen von Grund auf zu erstellen? | German | |
| Welche Alternativen gibt es dazu, einen Entwickler mit der Website für Freelancer zu beauftragen? | German | |
| Ich bin Freelancer und brauche eine Website, ohne programmieren zu müssen. | German | |
| Ich führe ein Unternehmen mit zwei Mitarbeitern und brauche eine Website, die sich leicht aktualisieren lässt. | German | |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.