The most visible website builders in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Wix

85Heralded Score, range 82–87

Most cited source

youtube.com

219citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Showit US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Simplébo Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– SiteW Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Sitonline Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Strikingly CN Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Tilda Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Toast US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– united-domains Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Web.com US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– WEB.DE Homepage-Baukasten DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 21.9% 3 of 4 119 Not read
2 reddit.com Community 14.0% 3 of 4 44 19
3 techradar.com Media 9.5% 4 of 4 7 13
4 experte.com Review site 6.9% 3 of 4 3 15
5 tooltester.com Media 6.2% 3 of 4 11 22
6 zapier.com Vendor site 4.3% 3 of 4 2 14
7 creativebloq.com Media 3.1% 4 of 4 2 7
8 manus.im Vendor site 3.1% 3 of 4 3 4
9 pcmag.com Media 2.6% 3 of 4 2 9
10 websiteplanet.com Media 2.9% 3 of 4 8 13

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor creador de páginas web como alternativa a una web hecha a medida para autónomos? Spanish Hostinger
¿Qué alternativas hay a crear una página web desde cero para una pequeña empresa? Spanish Shopify
¿Qué alternativas hay a contratar a un desarrollador para crear la página web de un autónomo? Spanish Shopify
Soy autónomo y necesito una página web sin tener que programar. Spanish Canva, Hostinger, Squarespace, Wix and WordPress.com, tied
Tengo una empresa con dos empleados y necesito una página web fácil de actualizar. Spanish Squarespace and Wix, tied
best website builder for small businesses English Hostinger, Shopify, Squarespace and Wix, tied
build a professional website for a small business English Canva, GoDaddy, Hostinger, Squarespace and Wix, tied
best website builder for freelancers English Squarespace and Wix, tied
how can a small business get a website customers can use English Shopify and Squarespace, tied
how to sell products online without hiring a developer English Shopify and Wix, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured