Leader
2Heralded Score, range 1–28
The most visible web design agencies in Europe, October 2026
Most cited source
8citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 2 , range 1–28 | 2#2 | 2= #2 | 2
| 1% | 0% | | First reading | |
| 2 | | New entry | 2 , range 1–29 | 3#1 | 0= #6 | 2
| 1% | 1% | None | First reading | |
| 3 | | New entry | 1 , range 1–28 | 2#3 | 0= #6 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #2 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #2 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#1 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Brand site | 1.7% | 4 of 4 | 2 | Not read |
| 2 | | Brand site | 1.0% | 2 of 4 | 3 | Not read |
| 3 | | Brand site | 0.7% | 2 of 4 | 4 | Not read |
| 4 | | Brand site | 1.0% | 1 of 4 | 1 | Not read |
| 5 | | Brand site | 0.5% | 1 of 4 | 3 | Not read |
| 6 | | Brand site | 1.0% | 1 of 4 | 2 | Not read |
| 7 | | Brand site | 0.7% | 2 of 4 | 3 | Not read |
| 8 | | Brand site | 0.5% | 2 of 4 | 3 | Not read |
| 9 | | Brand site | 0.7% | 1 of 4 | 1 | Not read |
| 10 | | Brand site | 0.5% | 2 of 4 | 1 | 1 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche Webdesign-Agenturen sind am besten für kleine Unternehmen? | German | No brand recommended |
| Webdesign- und Entwicklungsagentur für die Unternehmenswebsite | German | No brand recommended |
| Wie kommt ein kleines Unternehmen zu einer professionell gestalteten Website? | German | No brand recommended |
| Wie wähle ich eine Webdesign-Agentur für einen Website-Relaunch aus? | German | No brand recommended |
| Webdesign-Agentur oder freiberuflicher Webdesigner für ein kleines Unternehmen? | German | No brand recommended |
| Webdesign-Agentur oder Website-Baukasten für die Unternehmenswebsite? | German | No brand recommended |
| Welche Alternativen gibt es dazu, die Unternehmenswebsite selbst zu erstellen? | German | No brand recommended |
| Welche Alternativen gibt es dazu, einen Webentwickler in Vollzeit einzustellen? | German | No brand recommended |
| Ich führe ein Unternehmen mit 20 Mitarbeitenden und unsere Website wirkt veraltet. Welche Webdesign-Agentur sollten wir beauftragen? | German | No brand recommended |
| Ich leite das Marketing in einem B2B-Unternehmen und brauche eine neue Website, die Leads generiert. | German | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
Lounge Lizard
- 2
Clay
Google AI Overviews
ChatGPT
No brand named in at least three answers.
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.