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The most visible VPNs in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

NordVPN

24%of answers name it

Most cited source

surfshark.com

11citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 NordVPN LT New entry 52 , range 21–62
52
  • : score 52 · #1
 24% 18% None First reading
2 Surfshark NL New entry 42 , range 21–61
42
  • : score 42 · #2
 21% 18% First reading
3 Proton VPN CH New entry 29 , range 22–61
29
  • : score 29 · #3
 22% 15% None First reading
4 Kaspersky RU New entry 26 , range 0–74
26
  • : score 26 · #4
 3% 1% None First reading
5 ExpressVPN VG New entry 23 , range 8–52
23
  • : score 23 · #5
 15% 5% None First reading
6 NordLayer LT New entry 22 , range 7–53
22
  • : score 22 · #6
 11% 9% None First reading
7 F-Secure VPN FI New entry 21 , range 0–74
21
  • : score 21 · #7
 1% 1% None First reading
8 Proton for Business CH New entry 20 , range 5–51
20
  • : score 20 · #8
 10% 6% None First reading
9 Tailscale CA New entry 14 , range 3–49
14
  • : score 14 · #9
 7% 6% None First reading
10 Mullvad SE New entry 9 , range 3–48
9
  • : score 9 · #10
 7% 4% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 surfshark.com Brand site 11.7% 3 of 4 8 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8 perimeter81.com Brand site 1.7% 1 of 4 3 Not read
9Withheld. Run a full Snapshot to see it.
10 hide.me Brand site 3.3% 2 of 4 2 Not read

The questions, and who wins each

QuestionLanguageWins it
Wat is de beste VPN voor medewerkers die op afstand werken? Dutch NordVPN and Surfshark, tied
Welke VPN kunnen reizigers gebruiken om hun gegevens online te beschermen? Dutch Surfshark
Welke VPN is het beste voor kleine bedrijven met medewerkers op meerdere locaties? Dutch NordLayer
Hoe kan een medewerker die op afstand werkt veilig toegang krijgen tot het bedrijfsnetwerk? Dutch No brand recommended
Hoe kan ik mijn gegevens beschermen als ik openbare wifi gebruik? Dutch No brand recommended
Een VPN-verbinding of toegang op afstand voor kleine teams? Dutch Tailscale
Wat zijn alternatieven voor openbare wifi voor medewerkers die in cafés werken? Dutch No brand recommended
Wat zijn alternatieven voor wifi in hotels voor reizigers? Dutch No brand recommended
Ik beheer een bedrijf met 10 medewerkers die op afstand werken. Hoe kan ik hun verbindingen beveiligen? Dutch NordLayer and Perimeter 81, tied
Ik werk in de accountancy en heb thuis toegang tot klantgegevens. Hoe kan ik die beschermen? Dutch No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured