Leader
34Heralded Score, range 26–55
The most visible travel and expense tools in Europe, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 34 , range 26–55 | 41#1 | 22#1 | 34
| 27% | 10% | | First reading | |
| 2 | | New entry | 29 , range 24–52 | 39#3 | 14#3 | 29
| 22% | 10% | | First reading | |
| 3 | | New entry | 28 , range 23–52 | 37#5 | 13#4 | 28
| 21% | 8% | | First reading | |
| 4 | | New entry | 27 , range 24–51 | 41#2 | 4#19 | 27
| 24% | 10% | | First reading | |
| 5 | | New entry | 27 , range 23–52 | 37#4 | 9#6 | 27
| 18% | 11% | | First reading | |
| 6 | | New entry | 25 , range 20–49 | 33#6 | 11#5 | 25
| 16% | 7% | | First reading | |
| 7 | | New entry | 21 , range 18–44 | 32#7 | 3#27 | 21
| 12% | 7% | | First reading | |
| 8 | | New entry | 21 , range 14–46 | 31#8 | 5#17 | 21
| 13% | 4% | | First reading | |
| 9 | | New entry | 14 , range 6–45 | 17#9 | 9#8 | 14
| 10% | 3% | | First reading | |
| 10 | | New entry | 13 , range 5–35 | 8#12 | 21#2 | 13
| 7% | 3% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Brand site | 14.3% | 4 of 4 | 44 | 23 |
| 2 | | Brand site | 9.8% | 3 of 4 | 22 | 23 |
| 3 | | Brand site | 13.1% | 4 of 4 | 32 | 6 |
| 4 | | Brand site | 10.5% | 4 of 4 | 26 | 12 |
| 5 | | Brand site | 8.3% | 2 of 4 | 23 | 1 |
| 6 | | Brand site | 6.4% | 2 of 4 | 15 | 8 |
| 7 | | Brand site | 7.6% | 4 of 4 | 15 | 6 |
| 8 | | Brand site | 5.7% | 3 of 4 | 20 | 7 |
| 9 | | Brand site | 6.0% | 4 of 4 | 12 | 7 |
| 10 | | Brand site | 5.7% | 4 of 4 | 26 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche Reisekosten-Software ist die beste für kleine Unternehmen? | German | |
| Reisekostenmanagement für Vertriebsteams | German | |
| Wie können Mitarbeitende weniger Zeit mit Reisekostenabrechnungen verbringen? | German | No brand recommended |
| Wie kann ich die Ausgaben meiner Mitarbeitenden auf Geschäftsreisen nachverfolgen? | German | |
| Geschäftsreise-Buchungssoftware vs. Reisekostenmanagement für Unternehmen | German | |
| Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten | German | |
| Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen | German | No brand recommended |
| Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen | German | |
| Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? | German | |
| Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? | German | |
Each engine's top three
Google AI Mode
Gemini
- 1
Navan
- 2
Expensify
- 3
Zoho Expense
Google AI Overviews
- 1
- 2
TravelPerk
- 3
SAP Concur
ChatGPT
- 1
- 2
Pleo
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.