Leader
70Heralded Score, range 35–78
The most visible SEO tools in United Kingdom, October 2026
Most cited source
20citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 23 , range 4–51 | 21#9 | 27#12 | 23
| 11% | 5% | | First reading | |
| 12 | | New entry | 21 , range 3–49 | 10#11 | 39#9 | 21
| 12% | 1% | | First reading | |
| 13 | | New entry | 16 , range 1–47 | 5#15 | 35#10 | 16
| 6% | 3% | | First reading | |
| 14 | | New entry | 12 , range 1–47 | 5= #16 | 24#14 | 12
| 5% | 2% | None | First reading | |
| 15 | | New entry | 12 , range 1–48 | 7#14 | 21#18 | 12
| 5% | 4% | | First reading | |
| 16 | | New entry | 12 , range 1–48 | 7#13 | 20#19 | 12
| 5% | 4% | | First reading | |
| 17 | | New entry | 11 , range 1–45 | 4#20 | 22#17 | 11
| 5% | 2% | | First reading | |
| 18 | | New entry | 6 , range 1–46 | 5= #16 | 7#25 | 6
| 4% | 2% | None | First reading | |
| 19 | | New entry | 4 , range 1–40 | 3#21 | 6#28 | 4
| 3% | 0% | | First reading | |
| 20 | | New entry | 4 , range 1–46 | 5#18 | 1#42 | 4
| 3% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 16.7% | 2 of 4 | 19 | Not read |
| 2 | | Vendor site | 21.7% | 4 of 4 | 3 | 21 |
| 3 | | Consultancy | 10.0% | 3 of 4 | 4 | 25 |
| 4 | | Consultancy | 5.0% | 1 of 4 | 2 | 9 |
| 5 | | Media | 6.7% | 1 of 4 | 1 | 14 |
| 6 | | Media | 5.0% | 1 of 4 | 1 | 10 |
| 7 | | Consultancy | 5.0% | 1 of 4 | 1 | 13 |
| 8 | | Vendor site | 3.3% | 2 of 4 | 1 | 18 |
| 9 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 10 | | Social | 3.3% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best SEO tools for small marketing teams? | English | |
| Search engine optimization software for small businesses | English | |
| How can a small business find out why its website doesn't show up in search results? | English | No brand recommended |
| How do I find the keywords my customers search for? | English | |
| Doing SEO in-house with software vs. hiring an SEO agency for small businesses | English | No brand recommended |
| Free SEO tools vs. paid SEO platforms for marketing teams | English | |
| Alternatives to tracking keyword rankings in spreadsheets | English | |
| Alternatives to manual website audits for SEO | English | |
| I run marketing at a 20-person company. What tool should I use to improve our search rankings? | English | |
| I'm a freelance content writer and want to check which keywords my articles rank for. | English | |
Each engine's top three
Google AI Mode
- 1
Semrush
- = 2
Ahrefs
- = 2
SE Ranking
Gemini
- = 1
- = 1
- 3
Google AI Overviews
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.