The most visible SEO agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

WebFX

6Heralded Score, range 4–9

Most cited source

google.com

123citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Impression

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 WebFX US New entry 6 , range 4–9 6#1
6
  • : score 6 · #1
7% 2% First reading
2 Victorious US New entry 3 , range 2–5 3#2
3
  • : score 3 · #2
3% 0% First reading
3 Impression GB New entry 2 , range 1–4 2#3
2
  • : score 2 · #3
2% 0% None First reading
4 First Page Sage US New entry 1 , range 1–3 1#4
1
  • : score 1 · #4
1% 0% First reading
– Brainlabs GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Builtvisible GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Directive US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Go Fish Digital US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Ignite Visibility US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Infinit Solutions RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 goodfirms.co Review site 2.6% 4 of 4 3 1
12 linkedin.com Social 2.4% 2 of 4 10 Not read
13 seo.com Consultancy 2.1% 2 of 4 4 Not read
14 whitehat-seo.co.uk Consultancy 2.4% 2 of 4 1 1
15 getclicked.sg Vendor site 2.1% 2 of 4 2 Not read
16 thebusinessrover.com Consultancy 2.1% 3 of 4 1 3
17 brandleapagency.com Consultancy 1.2% 1 of 4 5 Not read
18 forbes.com Media 1.9% 3 of 4 1 Not read
19 fps.agency Consultancy 1.9% 2 of 4 1 Not read
20 pitchpinemedia.com Consultancy 1.9% 3 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best seo agencies for small businesses English WebFX
seo agency for ecommerce websites English No brand recommended
how to choose an seo agency English No brand recommended
how much do seo services cost per month English No brand recommended
seo agency vs seo freelancer English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured