The most visible password managers in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Bitwarden

72Heralded Score, range 43–80

Where engines disagree most

NordPass

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Bitwarden US New entry 72 , range 43–80 71#1 73#1
72
  • : score 72 · #1
51% 35% First reading
2 1Password CA New entry 68 , range 41–78 66#2 72#3
68
  • : score 68 · #2
49% 29% First reading
3 Google Password Manager US New entry 46 , range 12–54 31#5 71#7
46
  • : score 46 · #3
20% 6% None First reading
4 NordPass LT New entry 46 , range 10–54 31#6 71#6
46
  • : score 46 · #4
17% 9% First reading
5 Dashlane US New entry 45 , range 7–53 30#7 71= #4
45
  • : score 45 · #5
18% 7% First reading
6 Proton Pass CH New entry 39 , range 20–58 39#3 39#11
39
  • : score 39 · #6
20% 15% None First reading
7 KeePass DE New entry 37 , range 3–52 17#9 71= #4
37
  • : score 37 · #7
12% 8% None First reading
8 Apple Passwords US New entry 31 , range 20–57 37#4 21#15
31
  • : score 31 · #8
18% 12% None First reading
9 Keeper US New entry 30 , range 5–48 6#11 70#9
30
  • : score 30 · #9
10% 4% First reading
10 Apple Keychain US New entry 16 , range 3–49 17#8 14= #17
16
  • : score 16 · #10
8% 5% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 passwordmanager.com Review site 3.3% 1 of 4 1 7
2 adblock-tester.com Review site 1.7% 1 of 4 1 Not read
3 thefixstack.com Review site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best password manager for individuals English 1Password and Bitwarden, tied
securely store passwords for individuals English Bitwarden
how can an individual keep account passwords safe English 1Password and Bitwarden, tied
how to remember passwords for all my accounts English Apple Passwords, Bitwarden and Google Password Manager, tied
saving passwords in notes vs a password manager for individuals English 1Password and Bitwarden, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured