The most visible merchant of record platforms in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Paddle

73Heralded Score, range 62–80

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 73 , range 62–80 73#1
73
  • : score 73 · #1
83% 37% None First reading
2 Lemon Squeezy US New entry 63 , range 50–74 63#2
63
  • : score 63 · #2
74% 26% None First reading
3 FastSpring US New entry 41 , range 34–51 41#3
41
  • : score 41 · #3
46% 9% None First reading
4 Gumroad US New entry 22 , range 7–37 22#4
22
  • : score 22 · #4
18% 3% None First reading
5 Dodo Payments IN New entry 18 , range 7–35 18#5
18
  • : score 18 · #5
19% 0% None First reading
6 PayPro Global CA New entry 8 , range 4–32 8#6
8
  • : score 8 · #6
12% 0% None First reading
7 Freemius IL New entry 8 , range 4–32 8#7
8
  • : score 8 · #7
12% 0% None First reading
8 Nexway FR New entry 5 , range 2–29 5#8
5
  • : score 5 · #8
8% 0% None First reading
9 Creem SK New entry 5 , range 2–27 5#9
5
  • : score 5 · #9
7% 0% None First reading
10 Cleverbridge DE New entry 4 , range 1–24 4#10
4
  • : score 4 · #10
6% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

No answer cited a source of this type (Reference).

Questions asked

QuestionLanguageMost recommended
what should a software company use to sell subscriptions worldwide and handle sales tax? English Lemon Squeezy and Paddle, tied
which platform can sell digital products globally and manage payments, tax, and refunds? English Paddle
how can a small saas business sell in multiple countries without building a billing team? English Lemon Squeezy and Paddle, tied
what service handles checkout and tax for a company selling software internationally? English FastSpring and Paddle, tied
how do i collect and remit sales tax when customers buy my software abroad? English Lemon Squeezy and Paddle, tied
how can i accept payments from customers in different countries for my subscription? English Paddle
what do i need to sell digital downloads worldwide without handling tax filings myself? English Gumroad, Lemon Squeezy and Paddle, tied
how can a software business manage refunds and chargebacks across international sales? English Paddle
should i use one checkout service or separate payment and tax providers for global software sales? English Lemon Squeezy and Paddle, tied
is it easier to manage subscriptions globally with a merchant of record or a payment processor? English Lemon Squeezy and Paddle, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured