Leader
47Heralded Score, range 39–76
The most visible merchant of record platforms in United Kingdom, October 2026
Most cited source
13citations
From Google AI Overviews and ChatGPT
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 47 , range 39–76 | 73#1 | 2#8 | 47
| 53% | 23% | | First reading | |
| 2 | | New entry | 43 , range 31–73 | 63#2 | 9#6 | 43
| 47% | 17% | | First reading | |
| 3 | | New entry | 26 , range 4–50 | 22#4 | 34#2 | 26
| 14% | 3% | | First reading | |
| 4 | | New entry | 26 , range 22–54 | 41#3 | 0= #9 | 26
| 29% | 6% | | First reading | |
| 5 | | New entry | 11 , range 4–44 | 18#5 | 0= #9 | 11
| 12% | 0% | None | First reading | |
| 6 | | New entry | 5 , range 2–42 | 8#6 | 0= #9 | 5
| 7% | 0% | | First reading | |
| 7 | | New entry | 5 , range 2–42 | 8#7 | 0= #9 | 5
| 7% | 0% | None | First reading | |
| 8 | | New entry | 3 , range 1–40 | 5#8 | 0= #9 | 3
| 5% | 0% | None | First reading | |
| 9 | | New entry | 3 , range 1–39 | 5#9 | 0= #9 | 3
| 4% | 0% | None | First reading | |
| 10 | | New entry | 2 , range 1–37 | 4#10 | 0= #9 | 2
| 4% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 10.0% | 2 of 4 | 10 | Not read |
| 2 | | Community | 13.3% | 2 of 4 | 9 | 6 |
| 3 | | Regulator | 5.0% | 1 of 4 | 7 | Not read |
| 4 | | Vendor site | 10.0% | 3 of 4 | 2 | 5 |
| 5 | | Social | 8.3% | 2 of 4 | 6 | Not read |
| 6 | | Vendor site | 10.0% | 2 of 4 | 6 | Not read |
| 7 | | Vendor site | 5.0% | 3 of 4 | 5 | Not read |
| 8 | | Vendor site | 6.7% | 3 of 4 | 2 | 4 |
| 9 | | Vendor site | 6.7% | 1 of 4 | 3 | 2 |
| 10 | | Media | 3.3% | 1 of 4 | 4 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| what changes when a provider becomes the seller of record for my digital products? | English | No brand recommended |
| how do full-service checkout platforms compare with handling international payments in-house? | English | No brand recommended |
| what can replace separate payment, tax, and billing tools for selling software? | English | |
| how can i move away from managing sales tax filings in every country? | English | |
| what can replace a custom checkout when selling subscriptions internationally? | English | |
Each engine's top three
Google AI Mode
- 1
Paddle
- 2
Lemon Squeezy
- 3
FastSpring
Gemini
- = 1
- = 1
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.