Leader
47Heralded Score, range 39–76
The most visible merchant of record platforms in United Kingdom, October 2026
Most cited source
13citations
From Google AI Overviews and ChatGPT
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 47 , range 39–76 | 73#1 | 2#8 | 47
| 53% | 23% | | First reading | |
| 2 | | New entry | 43 , range 31–73 | 63#2 | 9#6 | 43
| 47% | 17% | | First reading | |
| 3 | | New entry | 26 , range 4–50 | 22#4 | 34#2 | 26
| 14% | 3% | | First reading | |
| 4 | | New entry | 26 , range 22–54 | 41#3 | 0= #9 | 26
| 29% | 6% | | First reading | |
| 5 | | New entry | 11 , range 4–44 | 18#5 | 0= #9 | 11
| 12% | 0% | None | First reading | |
| 6 | | New entry | 5 , range 2–42 | 8#6 | 0= #9 | 5
| 7% | 0% | | First reading | |
| 7 | | New entry | 5 , range 2–42 | 8#7 | 0= #9 | 5
| 7% | 0% | None | First reading | |
| 8 | | New entry | 3 , range 1–40 | 5#8 | 0= #9 | 3
| 5% | 0% | None | First reading | |
| 9 | | New entry | 3 , range 1–39 | 5#9 | 0= #9 | 3
| 4% | 0% | None | First reading | |
| 10 | | New entry | 2 , range 1–37 | 4#10 | 0= #9 | 2
| 4% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 10.0% | 2 of 4 | 10 | Not read |
| 2 | | Community | 13.3% | 2 of 4 | 9 | 6 |
| 3 | | Regulator | 5.0% | 1 of 4 | 7 | Not read |
| 4 | | Vendor site | 10.0% | 3 of 4 | 2 | 5 |
| 5 | | Social | 8.3% | 2 of 4 | 6 | Not read |
| 6 | | Vendor site | 10.0% | 2 of 4 | 6 | Not read |
| 7 | | Vendor site | 5.0% | 3 of 4 | 5 | Not read |
| 8 | | Vendor site | 6.7% | 3 of 4 | 2 | 4 |
| 9 | | Vendor site | 6.7% | 1 of 4 | 3 | 2 |
| 10 | | Media | 3.3% | 1 of 4 | 4 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| what should a software company use to sell subscriptions worldwide and handle sales tax? | English | |
| which platform can sell digital products globally and manage payments, tax, and refunds? | English | |
| how can a small saas business sell in multiple countries without building a billing team? | English | |
| what service handles checkout and tax for a company selling software internationally? | English | |
| how do i collect and remit sales tax when customers buy my software abroad? | English | |
| how can i accept payments from customers in different countries for my subscription? | English | |
| what do i need to sell digital downloads worldwide without handling tax filings myself? | English | |
| how can a software business manage refunds and chargebacks across international sales? | English | |
| should i use one checkout service or separate payment and tax providers for global software sales? | English | |
| is it easier to manage subscriptions globally with a merchant of record or a payment processor? | English | |
Each engine's top three
Google AI Mode
- 1
Paddle
- 2
Lemon Squeezy
- 3
FastSpring
Gemini
- = 1
- = 1
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.